Catching Up on MediaPolicy – Our Canadian AI Death Star – do our musicians stand a chance?

AI generated image – OpenAI

July 31, 2025

The latest development in the AI Death Star powering up to blast news journalism is Google’s AI Mode.

AI Mode is the longer form iteration on Google’s AI Overviews that presents brief information summaries in response to user inquiries on the Search platform. AI Mode has been released in the US and UK, but not Canada yet. It’s reported to be able to handle more complex information requests.

What AI Overviews and AI Mode have in common is they greatly reduce click throughs to news publishers’ websites that normally display as an algorithm-driven search response or links that might even be cited in the summary response.  That means less eyeballs and less advertising revenue for news outlets. Way less.

That outcome raises the obvious question: if news outlets become AI road kill, who will feed fresh content to AI?

All of this ought to be on Evan Solomon’s mind. The former career journalist is now the federal AI Minister. In a recent interview in Toronto Life, he said “my job is to develop a sovereign AI strategy while asking, ‘How can we make sure it causes more good than harm?”’

Solomon touted the opportunity for Canada to thrive in a job-rich AI sector. A more vigorous follow-up question might have been how he saw that happening. 

He didn’t point, but might have, to the recent announcement by Bell Canada and the Toronto-headquartered AI outfit Cohere of a co-venture targeting business and government clients in need of AI tools and the supporting infrastructure.

A Globe and Mail story makes it clear that Cohere is a favoured Canadian company, part of an evolving federal strategy for digital sovereignty. 

That includes a $240M allocation from the federal government’s $2 Billion “sovereign compute” program that is aimed at match-making Canadian suppliers with Canadian consumers of AI tools. 

“Cohere,” the Minister told the Globe, “is a really important company for us.”

Cohere, it might be noted, is being sued in the United States by various news publishers for ingesting copyrighted content without a license or compensation. As a former journalist, Solomon must have connected the public policy dots. 

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The plight of the Canadian “musician middle class” —maybe we could just acknowledge it is more accurately described as an artist working class—  is the subject of the best thing I have read yet on the topic, Luc Rinaldi’s long feature “The Death of the Middle-Class Musician” that was just published in The Walrus.

There is a street narrative out there that says the music streaming gorilla Spotify is a soul-sucking, musician-impoverishing monster. Might be true, might not.

Rinaldi’s piece is sympathetic to musicians (hands up those who are unsympathetic) and, given the difficulty in obtaining data on musician earnings, provides strong indirect evidence that there is a real threat to Canada sustaining its supply of homegrown music. And that is despite the fact that Canada has a reasonably generous program of public and CRTC-generated subsidies, by international standards. 

But Rinaldi also wisely puts his finger on the important thing, namely the supply and demand for music in a sea of global content:

“The carrot that’s being dangled in front of an artist is their dream,” says Kurt Dahl, a Saskatoon-based entertainment lawyer…. “When people’s dreams are in play, they’re often not as rational or reasonable as they might be in the regular business world.”

 “You’re up against everything, from everywhere, all the time,” says Patrick Rogers, chief executive officer of Music Canada, an organization that represents the country’s major labels. “And if you’re willing to take on that challenge, the industry is in a position to help you.”

The challenge for media policy in music streaming is that the Internet-driven fragmentation of media creation and consumption has over rewarded a tiny elite of hit-makers, well beyond what existed pre-Internet. Everyone else lives on scraps.

Or at least that’s the view of media thinker Doug Shapiro, and he’s a smart guy. 

His latest blog puts forward his theory on this but i couldn’t get past the paywall ($18 per month, forget it) to read the whole thing. However his earlier and unpaywalled version is available here.

A crude summary of what he’s saying is that the “informational and reputational cascades” of popular content work fabulously well on the Internet. 

Roughly translated, he’s saying that algorithms perfectly capture our human tendency to sift through an ocean of content by paying attention to what other people found to be good content (informational) or what we need to consume because its a pleasing experience to connect with other human beings through a common culture (reputational). Maybe a little too perfectly.

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This blog post is copyrighted by Howard Law, all rights reserved. 2025.

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Howard Law

I am retired staff of Unifor, the union representing 300,000 Canadians in twenty different sectors of the economy, including 10,000 journalists and media workers. As the former Director of the Media Sector and as an unapologetic cultural nationalist, I have an abiding passion for public policy in Canadian media.

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