
Facebook post, Narcity Canada
July 25, 2026
The late and first Lord Thomson of Fleet, Canada’s Roy Thomson, built the ground floor of his media empire on home turf in northern Ontario. During the 1930s and 1940s he expanded into a string of radio stations and 20 daily Canadian newspapers, most of them in mid sized and small towns. He bought the British establishment newspaper, The Times. Today his grandson David Thomson owns the Globe and Mail and the global media giant Thomson Reuters.
Now that’s a tough act to follow but Village Media’s Jeff Elgie seems to have picked up the Thomson vibe, if not the empire.
Village Media is a network of digital community media websites in 27 modestly sized Ontario communities. Like Thomson, Elgie started in Ontario’s near north.
This week Elgie announced a joint venture of a further 15 community sites in Wisconsin, Pennsylvania and Illinois in partnership with the Knight Foundation, the well known American charitable fund with close historical ties to news journalism. The partners will quite literally find out whether the Village business model plays in Peoria, Illinois.
Including Peoria, the tentative list of fifteen US communities are all under 115,000 in population.
The green light for launch in each case will depend upon Elgie’s success in recruiting the local staff he wants. Village will run the network day to day and control editorial.
Village Media’s business model is strictly digital publishing, 100% ad supported, and seeks out smaller markets that have a strong local identity but an unsaturated supply of local journalism: watering news deserts, in other words.
Unlike many single-outlet Canadian digital news start-ups, Village’s multi-location network provides operational scale and financial ballast for launching start-ups in additional communities.
And although Elgie has licensed his proprietary digital publishing software to Canadian community news networks outside of Ontario, he has yet to expand his own operations into other provinces.
He told me that his move across the border into the US market was motivated by the right market opportunity and the personal connections between Village (whose board is chaired by Google’s former VP News Richard Gingras) and the Knight Foundation.
Knight is investing in the three state news network —unlike Canadian charitable tax rules, US laws permit “program related investments” in for-profit news journalism — and according to Elgie it is possible that Knight might liquidate its investment in a couple of years if its collaboration with Village Media is successful and move on to similar local news projects in other states.
Elgie says he is not ruling out future expansion for Village Media into other Canadian markets but for now the US project with Knight fits within his corporate bandwidth.
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For months MediaPolicy has been following this story: is Meta cheating on its ban on postings of Canadian news articles on Facebook and Instagram?
The Meta ban began in August 2023 as a legal maneuver designed to escape from mandatory licensing payments under the Online News Act. That left Google as the only “digital news intermediary” liable to make payments to Canadian news outlets.
It took 18 months of Meta’s news ban being in place before a Canadian news entity —in this case, the “LITS” coalition of local independently-owned television stations— challenged it by filing a complaint with the CRTC. The LITS allegation is that despite its “news ban” Meta turns a blind eye to the posting of original Canadian news content by unbanned news outlets or by ordinary Canadian citizens.
Meanwhile, mainstream news outlets, their news reporting, and even their opinion commentary all remain banned from the two Meta platforms.
LITS wants the CRTC to name Meta as a digital media intermediary under the Online News Act in order to trigger the mandatory news licensing scheme in the statute.
The legal filings are complete now. The Commission closed its portal for public comment (File 2026-0066-8) at the end of March.
Meta’s lawyer filed its response in April (see the letter below). Meta says it tries its best to maintain the integrity of its ban by deleting hyperlinks to original news content as users post them. Of interest to legal beagles, Meta insists the posting of news content screen shots falls outside the Online News Act’s definition of the “news.”
The days pass like months in Ottawa but the CRTC may some day sort out the LITS allegations of which Exhibit A is that Meta allows Rogers City-TV to post digital content from its Breakfast Television show while blocking digital content from BT’s direct morning show competitor, Hamilton’s CHCH-TV.
MediaPolicy’s Exhibit B (not filed at the Commission) is that Meta has allowed Narcity Canada to post breaking news stories from Canadian Press on a daily basis. Canadian Press qualifies as a news outlet under the Online News Act.
Mostly a travel and lifestyle site, Narcity does not publish enough of its own original news to qualify for federal QCJO subsidies and, by implication, news payments under the Online News Act. According to Narcity CEO Chuck Lapointe, he signed Meta’s waiver that says Narcity is not a “news outlet” under the Online News Act and will not claim compensation from Meta.
In case you think I am nitpicking about the selective nature of the news ban, a recent academic study found that Narcity is now the leading Canadian publisher of news on Instagram (the study did not have data on Facebook posts).
In this graph from the study, note which Canadian news organizations lead in posts and engagement on YouTube and TikTok, compared to Meta’s news-embargoed Instagram:

And in case you are wondering why Canadian Press did not intervene in the CRTC proceeding initiated by LITS and has nothing to say about CP content being published daily on Facebook and Instagram by Narcity, well so am I. My direct inquiry to Canadian Press on this matter did not elicit a reply.
In related news, the municipal council of Sturgeon County in the greater Edmonton region had Meta’s Canadian spokesperson Rachel Curran in front of them last week to answer questions about the $13 billion data centre planned for the area.
When the questions turned from the proposed data centre to the Meta news ban, Curran had a quotable defence for it:
“These publishers share information and articles on our platforms because it benefits them in the form of distribution. We have a responsibility not to do things that are going to unnecessarily exert downward pressure on our stock price.”
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Paramount can see the finish line in obtaining approval of its $111 USD billion merger with Warner Brothers Discovery. But first it faces a court hearing in two weeks: numerous Attorney Generals for California and 12 other states will ask for an injunction blocking the deal while they seek to derail the merger on anti-trust grounds.
Paramount’s Ellison family ownership has the wind at its back. The US Department of Justice took a pass on blocking the merger and this week both Canadian and European Union competition authorities did the same.
Paramount is offering the courts a legal justification that will be familiar to Canadians who followed the Rogers-Shaw merger, blessed by the CRTC in 2022: that no matter how big a streamer, film studio and television company that Paramount becomes, it’s still a smaller media conglomerate than Netflix, Google, or Apple.
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This post is copyrighted by Howard Law, all rights reserved. 2026.
























