Catching up on MediaPolicy – Support for the Online Streaming Act is up – the story of Global News – California waits for Governor to sign a QCJO bill

September 12, 2026

A new Nanos poll commissioned by Bloomberg News finds increased support for public policy requiring US streamers to contribute financially to Canadian content. 

Support rose from 67% to 73% since Nanos last tested the waters four years ago while the Online Streaming Act was being debated in Parliament. 

Detailed results from the new poll have not been released other than Bloomberg reporting them in a news story. Assuming it’s the same question as the May 2022 poll, respondents were asked whether they believe US streamers should contribute financially to the creation of Canadian content “in the same way” as Canadian broadcasters. 

As an indicator of the intensity of that support in 2022, the 67% yes vote was divided between “support” (39%) and “somewhat support” (28%). Eleven per cent were unsure. Until we get a peek at the full Nanos report, it’s unknown how much those numbers have changed. (Update 14/8/26: the full report shows increased intensity of “support” (48%) and “somewhat support” (25%). The “unsures” are down to 9%).

In any event the new 73% number is a jab in the ribs to Prime Minister Mark Carney who allowed US trade pressure to push him in the opposite direction. In June the Prime Minister overturned the CRTC’s order that the streamers contribute 6.5% of revenues in cash to media financing funds and another 8.5% to their own investments in Canadian shows. Domestic broadcasters contribute a total of 25% of revenues to Canadian content. 

The Carney government is now deliberating its guidance to the CRTC on a new framework for streamer contributions. Even prior to Carney’s intervention, the text of the Online Streaming Act and the CRTC’s implementation of it expected less of foreign streamers than Canadian broadcasters. 

At the time of their intervention, Carney and cultural and identity minister Marc Miller claimed that overruling the CRTC wasn’t a response to US trade pressure but rather their sensitivity to subscription pricing. 

On that note, the Hollywood Reporter has published a sassy story about escalating streaming subscription prices in the US where streamers have been steadily raising prices well above the rate of inflation. The content-lean Apple TV has tripled its price since launch in 2019. Netflix Premium is up 125% since 2013 (while inflation was 38% over that period of time).

***

For those that still admit to having ever met Justin Trudeau (I did, he’s tall!), you’ll be interested to know that the drama teacher has become a drama producer.

No wisecracking, ‘kay? The former PM is going into the independent movie making business with his old sidekick and chief of staff, Katie Telford. Nom de guerre of the new enterprise is Hope and Hard Work.

I will let his press release do the explaining.

***

Steve Faguy has written a well informed and balanced account of the gradual demise, possibly fatal, of Corus Entertainment and its Global News television subsidiary.

He sizes up the various culprits: the Shaw family’s restructuring of its various business divisions and debt loads, the CRTC’s astonishing lethargy, the federal government’s inaction, and Rogers’ cutthroat raid on Corus’ profitable US programming. Like the collective assassins of Julius Caesar, it’s hard to pin the crime on one suspect alone.

Now a penny stock loaded with debt, here’s hoping that Global can survive.

One point Faguy doesn’t make, and it could make all of the difference to Global’s survival, is that the federal government’s Online News Act injects $3.9M annually into the television network. If culture and identity minister Marc Miller follows through with his promise to extend “QCJO” journalist labour tax credits to broadcasters, that’s roughly another $8M.  

In 2025, Global spent $119M on television news programming. According to Unifor, Global has laid off 173 union members since early 2024.

If the QCJO money materializes, it should be announced in the Fall budget.

***

It’s intriguing to follow Californian media policy from afar.

As the home turf of Big Tech and Hollywood, you might expect corporate interests to dictate public policy.

Not necessarily.

When five Democratic federal congress representatives from California joined House Republicans in condemning Canada’s Online Streaming Act, the remaining 47 congress representatives did not. Neither did the state’s two Senators.

At the state level, the legislature is Democrat-controlled from top to bottom and elected officials insist on lobbing hot potatoes in the lap of Governor Gavin Newsom. 

Over the course of twenty-four months culminating this August, Newsom endorsed, gutted and then revived the state Assembly’s modest Californian knock-off of Canada’s Online News Act, based on matching $20 million contributions from Google and the state.

Now the legislature has overwhelmingly passed AB2222, the Community News Act. The Canadian policy analogy would be the federal labour tax credit on journalist salaries. Newsom has until the end of the month to sign it, or it dies.

The Community News Act tracks our QCJO labour tax credit for hiring and retaining journalists. The dollar amounts are comparable: $20,000 (USD) per head for the first five journalists and $15,000 thereafter. Any new hires that grow the size of the newsroom are supported at $35,000 per salary.

***

If you would like regular notifications of future posts from MediaPolicy.ca you can follow this site by signing up under the Follow button in the bottom right corner of the home page; 

or sign up for a free subscription to MediaPolicy.ca on Substack;

or follow 
@howardalaw on X or Howard Law on LinkedIn.

COMMENTS ARE WELCOME. But be advised they are public once I hit the “approve” button, so mark them private if you don’t want them approved. 

I can be reached by e-mail at howard.law@bell.net.

This post is copyrighted by Howard Law, all rights reserved. 2026.

Catching up on MediaPolicy – The $600M waterhole – Australia’s new C-18 – Paramount merger drama continues

August 22, 2026

I was pleased with myself this week to be quoted in a news story that described the Carney government’s promise of $600 million annually for cultural spending, in replacement of the CRTC’s $200M levy on foreign streamers, as “the world’s biggest lollipop.” 

So clever, but ultimately the wrong metaphor even though the soporific effect of a big wad of federal cash was meant to take the edge off of the angry reaction among Canadian producers, broadcasters and the public at large after Carney overruled the CRTC.

No, the right metaphor is “the $600 million watering hole.”

I say that only because the Prime Minister and cabinet minister Marc Miller have been so coy about where the money is headed. After all, $600M is three times the overruled $200M. It’s not just a Netflix bailout. 

But we’re still in the dark about the destination of those federal dollars. Members of the minister’s newly appointed advisory committee on audiovisual production have been sworn to secrecy, according to the Wire Report’s story about signing NDAs. The Wire Report story quotes one member of the committee as saying we will not see the product of their deliberations “for a few months.”

I would expect that the producers (CMPA), the broadcasters (CAB), and news publishers (Newsmedia Canada) are engaged in an all-hands-on-deck lobbying effort to influence where that $600M gets spent. If the government is telling them anything useful, no one is talking.

Ergo, let’s give uninformed speculation a try. Some of the additional $400M might be new spending. Some of it might relabel existing federal cultural dollars.

Government Priority 1?: Media Funds

Presumably the first $200M of the $600M is to do what minister Miller promised: replace the CRTC’s 5% cash levy on audiovisual (Netflix et al) and audio (Spotify et al) streamers. 

The $200M figure came from the CRTC’s 2024 estimate and is now two years out of date. Of the total, the CRTC earmarked $140M for additional CanCon contributions to the Canada Media Fund for entertainment and children’s programming, the Independent Local TV News fund, the Indigenous Screen Office and a variety of smaller production funds that finance shows by and for diverse communities and official minority language communities. 

Another $60M of music streamer cash was intended for artist development funds (Factor, MusicAction, Starmaker, and RadioStar). It was also to support Community Radio Fund and the newly established Indigenous Music Office.

There was also money for news reporting in small and mid-sized radio markets. 

The audio streamers weren’t part of Carney’s June 3rd quash of the CRTC ruling on video streamers, but a subsequent communication by the federal Attorney-General to the judges hearing Spotify’s appeal to the Federal Court means that $60 million is gone too.

Based on the minister’s public statements, expect these media funds to be the first to drink from the $600M watering hole.

Priority 2?: Reversal of the fake cuts

The next speculative tranche of the $600M is a relabelling exercise: the restoration of 2026 federal budget cuts to cultural funding. 

That would reverse the $192M cut to the CBC, the $68M cut to the Canada Media Fund, $13M cut from the Canadian Periodical Fund for magazines and community news publishers, and $2M from French-language TV5 News. Perhaps the Liberals will pick the moment to restore their cuts to the Canada Book Fund ($3.4M) and the Canada Music Fund ($16M). Final tally: nearly $300M.

Ever since the minister tabled these cuts in the “Main Estimates” federal budget back in February, the word on the street was that the CBC and Canada Media Fund cuts would be restored or mitigated in a Supplementary estimate. 

Priority 3?: Double counting of budget dollars already announced for broadcaster access to the QCJO journalism labour tax credit

In March 2026 the Liberals announced (by my estimate) a $115M expansion of the QCJO journalism labour tax credit to television and radio broadcasters. The public pressure for policy action hasn’t let up: since then, Rogers and Global News announced layoffs in television and radio as well as closures of several AM radio station. Quebecor has threatened a fresh round of layoffs “if nothing changes.”

If Carney counts this as a piece of the $600M, this is also a relabelling of previously committed federal dollars.

Priority 4?: Replace the CRTC’s recent 1.55% cash levy on streamers and Canadian broadcasters, quashed by Carney’s announcement

The 1.55% would have relieved Canadian cable companies from the obligation to subsidize public service television channels mandated for basic cable TV by the CRTC (e.g. APTN, TV5, CPAC).

When the CRTC announced this cash levy in May I estimated the cost at $42M for foreign streamers and $93M for Canadian broadcasters.

If taken out of the $600M, that’s another $135M draw from the waterhole. 

Priority 5?: More money to replace the lower than expected streamer investments in CanCon productions

The CRTC ruling that Carney overruled would have compelled foreign streamers to invest directly in Canadian shows at 8.5% of revenues (the cash levies of 5% and 1.55% made up the remainder of the overall 15%). 

We won’t know until minister Miller unveils his new policy direction to the CRTC, but these “Canadian Programming Expenditure” investments could be metered at the same 8.5%, or more or even less. I say with a straight face: it all depends on what Carney promised Netflix CEO Ted Sarandos in that New York hotel room meeting in late May.  

If Carney agreed to reduce that 8.5%, I figure it will cost about $28M in federal money to replace each percentage point of the 8.5%. 

Priority 6?: the Online News Act

I hate saying this out loud, but others have as a matter of wish fulfillment. Between American trade bullying and Carney’s propensity to cave on cultural legislation, is the Online News Act on the chopping block? 

If it doesn’t get thrown under the bus in trade negotiations, should we expect another hotel room meeting where the Prime Minister promises to sunset Google’s $100M news licensing payments to Canadian news organizations which are up for renewal in 2029? (A note here: Apple got an in-person meeting with the Prime Minister on June 11th to talk about the Safe Social Media Act, recorded in the lobby registry).

And if so, is Carney planning to replace Google’s $100M out of the $600M? 

Priority 7?: Anything

There is the chance that the $600M includes money for some good public policy, independent of the expediency of the moment.

Not that I am stumping for it, but it would not surprise me at all if the Liberals committed more money to the export of Canadian shows through Telefilm, or special funding for international co-productions with France or other trading partners. It would rhyme with their overall approach to big investments with, um, non-hegemonic trading nations.

If you’ve done the math, that’s a $850M draw down from a $600M waterhole.

If Canadian producers, artists and broadcasters have also done the math, that would explain the flurry of lobbying activity since Miller announced the $600M. 

***

While we Canadians speculate on the future of the Online News Act, this week the Albanese government in Australia legislated version 2.0 of its 2021 news licensing scheme, rechristened as the News Bargaining Incentive.

The NBI expands the scope of its 2021 legislation to add TikTok and Microsoft’s LinkedIn to the previous law that required Google and Meta to make licensing deals with most Australian news outlets. Meta refused to renew its deals that expired in 2024. The NBI is the government’s response. 

The new legislation sets a price on compliance: the four tech companies must pay 2.5% of their Australian advertising revenues into a news fund.

However, each of the digital platforms can substantially reduce their cost by making licensing agreements directly with at least eight news organizations. The tech platforms get 150% credit toward their 2.5% target by making deals with large news organizations, and 200% credit for agreements made with small and medium sized news outlets. 

If there’s any shortfall on meeting the 2.5% target, the government will levy the remainder in cash from the platforms with proceeds banked in a national news fund. That pool of money will be presumptively distributed to news organizations based on a journalist headcount, as in Canada. Unlike Canada, the Australian news fund can tweak the headcount formula to be more generous to smaller news outlets. 

I have not seen estimates of news licensing payments the NBI will generate, but the 2.5% figure looks substantially less than the value of the 2021 deals which totalled $190M annually. And if deals get made to offset the 2.5%, it would be worth something closer to 1.5% of ad revenues. 

There’s no word yet on when the NBI legislation will be proclaimed by the Albanese government. Not surprisingly, the Trump administration is opposed to the NBI and a spokesperson told the Australian Financial Review back in April that the White House regarded the NBI, which it did not differentiate from a digital services tax, as “foreign extortion.”

***

The Paramount/Warner Brothers merger drama refuses to take a week off.

As you recall, twelve US state attorneys general led by California’s Rob Bonta are contesting the $111B merger under the federal antitrust Clayton Act. A trial date is set for March 2027.

After threatening to move all of its studios out of Los Angeles, Paramount owner David Ellison’s new tactic is to ask the federal judge who granted an interim injunction against the merger to impose a $1.9 billion surety bond on the states. The purpose of the bond is to cover the $210 million per month “ticking fee” that Ellison will begin paying on October 1st to Warner Brothers Discovery shareholders who voted “yes” to the merger. 

The judge previously declined to require the bond finding that the states’ lawsuit raises important matters of public policy. As for Bonta, he says Ellison made a grown up’s decision to agree to the ticking fees in the first place. 

Meanwhile, the mayor of Los Angeles Karen Bass appears to have been swayed by Ellison’s threat of a capital strike and is urging Bonta to make a deal now instead of pursuing the lawsuit. Her challenger in the upcoming municipal election supports going to trial instead.

The Trump administration looms large on the sideline. The White House is close to David Ellison’s father, the world’s second-richest man Larry, who is bankrolling the merger. Ellison Pater’s wealth comes from his Oracle Corporation. Oracle is carrying a lot of debt and is badly exposed in the event of financial instability in the AI industry. 

Whether Bonta and the other attorneys-general want a court-ordered restructuring of the merger or just more financial commitments, delay is clearly their leverage. 

One gets the feeling that with so much money and so many jobs at stake, a deal will get made long before trial. Late yesterday, California Governor Gavin Newsom expressed interest in an early deal and the Democratic nominee to replace the termed-out governor is also a proponent of settlement.

***

If you would like regular notifications of future posts from MediaPolicy.ca you can follow this site by signing up under the Follow button in the bottom right corner of the home page; 

or sign up for a free subscription to MediaPolicy.ca on Substack;

or follow 
@howardalaw on X or Howard Law on LinkedIn.

COMMENTS ARE WELCOME. But be advised they are public once I hit the “approve” button, so mark them private if you don’t want them approved. 

I can be reached by e-mail at howard.law@bell.net.

This post is copyrighted by Howard Law, all rights reserved. 2026.

Catching up on MediaPolicy – Will Carney’s Netflix tax play in Chicoutimi? – is the Liberal kids safety bill safe from Trump? – Paramount Warner Bros trial date

(satiric AI photo illustration)

August 9, 2026

It’s likely that the standout moments of the Mark Carney chapter in Canadian history books will include the Gordie Howe Bridge and his repeal of the digital services tax. 

I’m not 100% sure how the Prime Minister will be remembered in English speaking Canada for his duck-and-cover on the Online Streaming Act, Bill C-11. But I’m a lot more certain how he will be remembered in Québec. 

At the end of July, days after Carney announced three federal by-elections that include the swing-riding of Chicoutimi-Le Fjord, local Bloc Québécois candidate Caroline Dubé held a press conference to denounce Carney’s plan to eliminate the CRTC’s imposition of Canadian content contributions by Netflix and other US streaming giants.

Along with sitting Bloc MPs Mario Simard and Alexis Brunelle-Duceppe, Dubé teed off on Carney for ten minutes. The lead talking point was that Carney was letting global streamers off the hook for $200 million annually and turning to taxpayers to fill the funding gap: Canada’s first “Netflix tax.”

Another Bloc talking point was more visceral: the Bloc MPs were grinding their teeth over a Liberal double cross on a bill that the Justin Trudeau cabinet had managed to steer through the “psychodrama” of a minority Parliament in 2022 thanks to the Bloc. The Québec nationalist party’s lead on the file, MP Martin Champoux, had successfully negotiated several Bloc-sponsored amendments to the bill with Liberal MPs but Trudeau’s successor as Prime Minister appears to be taking steps to gut it in appeasement of Donald Trump’s trade aggression. 

Last week Le Devoir published an opinion editorial co-written by leading Québec legal scholar Pierre Trudel (also one of the authors of the 2020 federal report that set the table for Bill C-11) hitting the same talking point on the risk of replacing regulatory contributions by streamers with federal budget dollars.

“Canadian cultural industries are condemned to a chronic dependence on public funds,” wrote Trudel and Jean-François Gaudreault-Desbiens in French. “That means creative activities are at the mercy of budgetary mood swings. At the same time, foreign companies that derive juicy income from the cultural consumption of Canadians get a pass….

“[Policies in implementation of Bill C-11] are at the heart of what allows Canada to be considered a different country from the United States.”

The op ed was endorsed by the signatures of an impressive list of Québec scholars. Open letters don’t always constitute a news worthy event, but this one will discomfit the Québec branch of the federal Liberal Party which, between the surrender of the digital services tax in June 2025 and this climb down on the Online Streaming Act, has lost the room in Québec on the cultural file.

The Chicoutimi by-election is August 31 and there are more to follow: two Montreal federal by-elections that the Prime Minister must call to fill the departures of Steven Guilbeault and the NDP’s Alexander Boulerice as well as the provincial election on October 5th. 

***

If the Carney government continues down this path of gelding its own cultural legislation it may soon have to consider the fate of its online safety bill, The Safe Social Media Act Bill C-34, tabled in the House of Commons on June 10th.

At the time, the culture and identity minister Marc Miller publicly stated that C-34 would be shielded by the Liberals from US trade pressure because it involved the protection of children. “Kids just aren’t on the bargaining table, hard stop,” he added.

The Safe Social Media Act would regulate harmful content available from AI chatbots, social media, and porn sites. While there are specific safety features required by the bill, the centrepiece is a newly created legal “duty of care” requiring digital platforms to create safety plans, subject to approval of a new federal regulator, that minimize harmful content and feature safer digital design. 

On the theory that Carney government has no appetite to stray further from what the Trump administration will tolerate in the regulation of US-headquartered digital platforms, it is worth noting that two years of stalemate in US Congress over online safety might be coming to a head.

Tennessee Republican Marsha Blackburn’s “KOSA” (Kids Online Safety Act) has passed the Senate a second time and was referred to the Republican-controlled House of Representatives.

House Republicans, however, still do not like KOSA’s “duty of care” strategy because they fear digital platforms will comply by “censoring” conservative-friendly content. As White House executive order on AI phrases it: “Congress should prevent the United States government from coercing technology providers, including AI providers, to ban, compel, or alter content based on partisan or ideological agendas.”

The House watered down the KOSA duty of care in the first version of the Senate bill. However it appears that Blackburn and a bipartisan Senate have drawn a line in the sand on the their version.

The White House has yet to pick a side, perhaps reluctant to make unpopular policy choices between protecting children and conservative speech on gay and transgender kids in the run-up to November’s mid-term elections.

Politico reported another wild card on this file; where Meta stands in all of this.

Meta lobbied against the earlier Senate version of KOSA two years ago because it didn’t support the Meta position that age gating or parental consent check-offs for minors accessing social media should be imposed on the Apple and Google app stores, not on Meta and other digital apps and platforms. 

Meta is advancing the same position on age-gating in Canada, having pitched its case to the public on CBC. Meta has also been lobbying the Carney government on this issue. 

It’s reasonable speculation that Meta might be prepared to both reinstate Canadian news on its platforms and pay publishers for it if it got something in return on the Safe Social Media Act.

***

A quick update on the Paramount-Warner Brothers merger that MediaPolicy has been tracking.

A federal court judge sided with the plaintiff state governments, who oppose the merger on anti-trust grounds, who asked for more time to prepare their case. A twelve-day trial will begin March 27, 2027.

***

If you would like regular notifications of future posts from MediaPolicy.ca you can follow this site by signing up under the Follow button in the bottom right corner of the home page; 

or sign up for a free subscription to MediaPolicy.ca on Substack;

or follow 
@howardalaw on X or Howard Law on LinkedIn.

COMMENTS ARE WELCOME. But be advised they are public once I hit the “approve” button, so mark them private if you don’t want them approved. 

I can be reached by e-mail at howard.law@bell.net.

This post is copyrighted by Howard Law, all rights reserved. 2026.

Catching up on MediaPolicy – Village Media expands to middle America – Meta says Canadian news ban is good for its stock price – Paramount and US states face off over Warner Bros. merger

Facebook post, Narcity Canada

July 25, 2026

The late and first Lord Thomson of Fleet, Canada’s Roy Thomson, built the ground floor of his media empire on home turf in northern Ontario. During the 1930s and 1940s he expanded into a string of radio stations and 20 daily Canadian newspapers, most of them in mid sized and small towns. He bought the British establishment newspaper, The Times. Today his grandson David Thomson owns the Globe and Mail and the global media giant Thomson Reuters. 

Now that’s a tough act to follow but Village Media’s Jeff Elgie seems to have picked up the Thomson vibe, if not the empire.

Village Media is a network of digital community media websites in 27 modestly sized Ontario communities. Like Thomson, Elgie started in Ontario’s near north. 

This week Elgie announced a joint venture of a further 15 community sites in Wisconsin, Pennsylvania and Illinois in partnership with the Knight Foundation, the well known American charitable fund with close historical ties to news journalism. The partners will quite literally find out whether the Village business model plays in Peoria, Illinois. 

Including Peoria, the tentative list of fifteen US communities are all under 115,000 in population. 

The green light for launch in each case will depend upon Elgie’s success in recruiting the local staff he wants. Village will run the network day to day and control editorial. 

Village Media’s business model is strictly digital publishing, 100% ad supported, and seeks out smaller markets that have a strong local identity but an unsaturated supply of local journalism: watering news deserts, in other words.

Unlike many single-outlet Canadian digital news start-ups, Village’s multi-location network provides operational scale and financial ballast for launching start-ups in additional communities. 

And although Elgie has licensed his proprietary digital publishing software to Canadian community news networks outside of Ontario, he has yet to expand his own operations into other provinces. 

He told me that his move across the border into the US market was motivated by the right market opportunity and the personal connections between Village (whose board is chaired by Google’s former VP News Richard Gingras) and the Knight Foundation. 

Knight is investing in the three state news network. Unlike Canadian charitable tax rules, US laws permit “program related investments” in for-profit news journalism. According to Elgie, it is possible that Knight might liquidate its investment in a couple of years if its collaboration with Village Media is successful and move on to similar local news projects in other states.

Elgie says he is not ruling out future expansion for Village Media into other Canadian markets but for now the US project with Knight fits within his corporate bandwidth. 

***

For months MediaPolicy has been following this story: is Meta cheating on its ban on postings of Canadian news articles on Facebook and Instagram?

The Meta ban began in August 2023 as a legal maneuver designed to escape from mandatory licensing payments under the Online News Act. That left Google as the only “digital news intermediary” liable to make payments to Canadian news outlets.

It took 18 months of Meta’s news ban being in place before a Canadian news entity —in this case, the “LITS” coalition of local independently-owned television stations— challenged it by filing a complaint with the CRTC. The LITS allegation is that despite its “news ban” Meta turns a blind eye to the posting of original Canadian news content by unbanned news outlets or by ordinary Canadian citizens.

Meanwhile, mainstream news outlets, their news reporting, and even their opinion commentary all remain banned from the two Meta platforms. 

LITS wants the CRTC to name Meta as a digital media intermediary under the Online News Act in order to trigger the mandatory news licensing scheme in the statute.

The legal filings are complete now. The Commission closed its portal for public comment (File 2026-0066-8) at the end of March.

Meta’s lawyer filed its response in April (see the letter below). Meta says it tries its best to maintain the integrity of its ban by deleting hyperlinks to original news content as users post them. Of interest to legal beagles, Meta insists the posting of news content screen shots falls outside the Online News Act’s definition of the “news.” 

The days pass like months in Ottawa but the CRTC may some day sort out the LITS allegations of which Exhibit A is that Meta allows Rogers City-TV to post digital content from its Breakfast Television show while blocking digital content from BT’s direct morning show competitor, Hamilton’s CHCH-TV.

MediaPolicy’s Exhibit B (not filed at the Commission) is that Meta has allowed Narcity Canada to post breaking news stories from Canadian Press on a daily basis. Canadian Press qualifies as a news outlet under the Online News Act.

Mostly a travel and lifestyle site, Narcity does not publish enough of its own original news to qualify for federal QCJO subsidies and, by implication, news payments under the Online News Act. According to Narcity CEO Chuck Lapointe, he signed Meta’s waiver that says Narcity is not a “news outlet” under the Online News Act and will not claim compensation from Meta. 

In case you think I am nitpicking about the selective nature of the news ban, a recent academic study found that Narcity is now the leading Canadian publisher of news on Instagram (the study did not have data on Facebook posts).

In this graph from the study, note which Canadian news organizations lead in posts and engagement on YouTube and TikTok, compared to Meta’s news-embargoed Instagram:

And in case you are wondering why Canadian Press did not intervene in the CRTC proceeding initiated by LITS and has nothing to say about CP content being published daily on Facebook and Instagram by Narcity, well so am I. My direct inquiry to Canadian Press on this matter did not elicit a reply. 

In related news, the municipal council of Sturgeon County in the greater Edmonton region had Meta’s Canadian spokesperson Rachel Curran in front of them last week to answer questions about the $13 billion data centre planned for the area. 

When the questions turned from the proposed data centre to the Meta news ban, Curran had a quotable defence for it:

These publishers share information and articles on our platforms because it benefits them in the form of distribution. We have a responsibility not to do things that are going to unnecessarily exert downward pressure on our stock price.”

***

Paramount can see the finish line in obtaining approval of its $111 USD billion merger with Warner Brothers Discovery. But first it faces a court hearing in two weeks: numerous Attorney Generals for California and 12 other states will ask for an injunction blocking the deal while they seek to derail the merger on anti-trust grounds.

Paramount’s Ellison family ownership has the wind at its back. The US Department of Justice took a pass on blocking the merger and this week both Canadian and European Union competition authorities did the same. 

Paramount is offering the courts a legal justification that will be familiar to Canadians who followed the Rogers-Shaw merger, blessed by the CRTC in 2022: that no matter how big a streamer, film studio and television company that Paramount becomes, it’s still a smaller media conglomerate than Netflix, Google, or Apple. 

***

If you would like regular notifications of future posts from MediaPolicy.ca you can follow this site by signing up under the Follow button in the bottom right corner of the home page; 

or sign up for a free subscription to MediaPolicy.ca on Substack;

or follow 
@howardalaw on X or Howard Law on LinkedIn.

COMMENTS ARE WELCOME. But be advised they are public once I hit the “approve” button, so mark them private if you don’t want them approved. 

I can be reached by e-mail at howard.law@bell.net.

This post is copyrighted by Howard Law, all rights reserved. 2026.

Catching Up on MediaPolicy – Plan B for AI’s content theft – AI scorecards of news journalism – does Canada Post neutralize news subsidies? – minister Miller’s book briefing

July 18, 2026

News publishers around the world are about to get their asses handed to them by AI companies. And they know it.

What to do? Well there’s Plan A and there’s Plan B.

Plan A is for news publishers to combat the AI chatbots’ illegal scraping of digital news content by filing lawsuits seeking license payments. On that score, sympathetic legislatures could move the needle on compensating news publishers faster, more lucratively, and more broadly to all news publishers by legislating clear copyright ownership of the content that AI chatbots are ingesting without paying for it. 

Something like Plan A has been tried before, as you recall.

Over the last decade, the European Union, Australia and Canada have legislated a fair market in news licensing payments from Google and Meta with mixed success.

Landing in Canada as the Online News Act, Bill C-18 was a classic anti-trust remedy to the monopoly power held by Google and Meta over the ad-supported distribution of digital news hyperlinks and snippets on search engines and social media.

The legislated backstop of commercial arbitration meant that the “net exchange value” —-an independent measurement of the offsetting monetary value of publishers’ news content versus Google and Meta’s traffic referrals back to news sites — rebalanced bargaining power over news licensing payments from the monopolists in favour of hundreds of news publishers.

Once Bill C-18 became law, Google opted to pony up $100 million annually to Canadian news publishers. Deciding not to face the music of an independent assessment of net exchange value, Meta banned mainstream news from appearing on Facebook and Instagram.

Despite American trade pressure, Mark Carney hasn’t given away our Online News Act. But his obeisance to Donald Trump on the digital services tax —introduced to counteract Big Tech tax avoidance — and his climb down on the CRTC’s levies on Netflix and the foreign streamers are unnerving to say the least.

By contrast, Australia’s PM Anthony Albanese has been outspoken and defiant while moving slowly on implementing a new law that would put down the same mutiny that Meta staged in 2024 when its first and only licensing deal with Australian publishers expired.

In a recent speech at Sydney University, Albanese outlined a vision on AI that might have been cribbed straight from Carney’s “AI for All” national policy until he went where Carney wouldn’t go: support for copyright and creators’ IP:

But let me make this crystal clear: not everything produced in Australia is up for grabs. Not at all. Australian writers, musicians, artists and journalists must retain ownership and control of their work. Our laws will spell that out, plain as day. An artist’s creative endeavour is their work and their property. No company should use Australian books, music, art or news to build or train AI without the artist’s control. That includes the artist’s control of the price and value of their work. Anything less, is theft. No country has got this right yet. Nowhere do artists or rights holders have sufficient control of their work, when it comes to AI training.

That is why the best way to secure the strongest copyright protections for Australian artists is for Australia to be active and involved. To build the best possible solution for ourselves. And to preserve the creativity that is fundamental to who we are to our national identity and the journalism that is essential to our democratic society.

Stirring words, but talk is cheap. Plan A on AI news licensing is still just a plan. Remember how hard it can be to execute.

I would be surprised if news publishers aren’t spending every day contemplating a Plan B, i.e. how to survive AI without government intervention.

The question is what kind of ingenuity and resources can news publishers bring to the table that would change the balance of commercial bargaining power between them and the AI companies? How do news publishers negotiate licensing deals that give them fair compensation, brand visibility, and drive audience traffic back to their proprietary websites?

One of many ideas is news companies charging AI chatbots micropayments instead of selling them all-access licenses. Previously, pay-per-article failed as a news subscription strategy because, as Substacker Ulrike Langer puts it, “micropayments turn every act of consumption into a small purchasing decision, and humans will pay extra [in the form of an all-access monthly subscription] to be spared that unwelcome feeling.”

But could it be different if the news subscribers were emotionless AI scrapers trolling for just the right on-time content to satisfy the latest AI prompt? Langer isn’t sure, but whatever the potential in that kind of innovation might be, it surely isn’t a game changer for news publishers (although perhaps AI micropayments would be better than nothing for the small news publishers likely to be shut out of big licensing deals).

Making a real difference in this unequal contest of commercial leverage may depend upon the brand power of trusted news outlets. If AI companies want their own subscribers to trust their news content over the information offered by competing AI chatbots, they will pay bigger licensing fees to news organizations that are hitting it out of the park on audience trust.

This graphic from a recent academic study, the “The News Canadians Actually See,” illustrates how deeply skeptical Canadians remain about getting their news from an AI chatbot instead of traditional media.

We should probably assume that Plan B is only a plan for the very best and biggest news organizations.

That brings us back to Plan A, which is a legislative intervention to rebalance the bargaining power between Big Tech and Little News. 

***

Speaking of hitting it out of the park on brand trust, I’ve been opining about trust in news journalism in my last two posts and perhaps I should stop. But not just yet.

South of the border, Big Tech titan Peter Thiel is bankrolling a couple of AI businesses doing interesting things with journalism.

State Affairs is a news organization that hires journalists to report from US state legislatures. It feeds their reporting into an AI news product. In other words, it’s a hybrid human/AI news outlet (see Plan B, above).

State Affairs’ co-founder Evan Burns told The Washington Post that “AI can’t build sources. It can’t ask follow-up questions. It can’t go knock on the doorframe of the chief of staff of the whatever.”

Less altruistically, the media-hostile Thiel is also the money behind The Primary, an AI-fueled rating agency for news organizations and individual journalists. The Primary publishes a trust scorecard. Here are the ratings of news outlets and here is another scoring of bylined journalists (including those that report on the AI companies that Thiel owns).

The Primary scores don’t seem outrageously skewed although they definitely suggest a right-of-centre standpoint (for example, the New York Times is rubbished). 

The idea of a media watchdog keeping tabs on journalist watchdogs is hardly new: media criticism podcasts and columns abound. But the marriage of media criticism and AI tools is new.

AI analysis of bias in media is just getting off the ground in Canada. A few months ago, Substacker David Clinton of The Audit published an AI-assisted review of CBC News coverage. Honest Reporting Canada did something similar on the “emotional sympathy” extended to various news subjects and public actors in CBC’s coverage of the Gaza conflict.

There are also media websites like Briefly News which appears to use AI tools to rate global news companies for bias and trust. You will find two Canadian outlets there, the CBC and the Globe & Mail. The site has no masthead, corporate information or country of origin.  

The idea of a machine intelligence stepping forward to referee disputes over news bias has its allure for anyone looking to comment upon trustworthy news journalism.

It would be premature to say that right now that AI tools can reliably improve our ability to measure fairness in news journalism. But I have a feeling we’re going to be talking about it a lot more.

***

In the centrifuge of public policy and competing priorities, sometimes governments do things at cross purposes.

Take the example of the federal government and its historic support for small, mostly rural community newspapers. Since before Confederation, we have subsidized news outlets. At first it was through discounted postal rates and subsequently through direct subsidies in the Canada Periodical Fund, all pre-dating the more controversial journalism labour tax credits for daily and mostly urban newspapers. 

I don’t need to re-tell the story of how the advertising market was captured by digital platforms and undermined the business model of community newspapers, subsidized as they were. I reckon the federal government is now paying 50 cents on each dollar of publisher costs.

On a completely separate track from newspapers (and under the aegis of a different government department), Canada Post met its own paradigmatic shift in its legacy business model by going all in on door-to-door distribution of retailer ad flyers, piggybacked on its regular mail delivery.

Since its introduction in the 1990s, the “Admail” Canada Post program has undercut newspaper companies who depend on flyer distribution as a major stream of revenue, offering free editorial content wrapped around local retail advertising inserts. There’s a chapter and verse history of the next thirty years in a News Media Canada op ed published today.

Fast forward, the problem just got worse. Enter the Montreal-headquartered Transcontinental, a national printer and distributor of local retail flyers through Raddar, its printing and home delivery program. Instead of a free newspaper and a bundle of flyer inserts, Raddar prints a single aggregated advertising flyer.

This spring Raddar struck a deal with Canada Post to break into new markets across the country by contracting for national Admail delivery on a discount offered by the Post Office at a rate that local news publishers can’t match.

This week the Winnipeg Free Press announced it is laying off its network of 817 distribution contractors that support its flyer business and shuttering the companion editorial product, the Free Press Community Review. That cedes the 200,000 local household market to the federally-owned Canada Post and Transcontinental. With that, goes 10% of the Free Press’s overall revenue, according to its publisher.

This looks like a case of cross-purposed public policy: the federal government’s revenue strategy for Canada Post submarines a major source of commercial revenue of the news publishers whom it subsidizes with federal money. 

***

A few months ago I reviewed Richard Stursberg’s Lament for a Literature. It’s a policy pitch for a better federal policy on supporting Canadian book publishers and authors. 

As a follow up on that I think you will enjoy reading Ken Whyte’s last two Substacks on the same topic here and here.

The acid-tongued commentary asks why culture and identity minister Marc Miller asked his civil servants for an update on Canadian book publishing policy and got back advice that ignored whether it was effective. The answer might be that the minister didn’t ask that question, but perhaps he will now.

***

If you would like regular notifications of future posts from MediaPolicy.ca you can follow this site by signing up under the Follow button in the bottom right corner of the home page; 

or sign up for a free subscription to MediaPolicy.ca on Substack;

or follow 
@howardalaw on X or Howard Law on LinkedIn.

COMMENTS ARE WELCOME. But be advised they are public once I hit the “approve” button, so mark them private if you don’t want them approved. 

I can be reached by e-mail at howard.law@bell.net.

This post is copyrighted by Howard Law, all rights reserved. 2026.

Catching up on MediaPolicy – AI news scraping deal in Australia – who will pay for non-partisan journalism? – two paths to liberal democracy

July 12, 2026

Canadians are familiar with the story of the Online News Act. True policy nerds know that it’s part of a bigger story in which Google and Meta grappled with mandatory news licensing in the European Union, Australia, Canada and the United States.

Something similar might be playing out again between digital news publishers and global AI companies. But it is in its early stages, as large news publishers with lots of content to offer, and a modicum of leverage, choose between launching copyright lawsuits against AI companies or settling for licensing agreements. Here’s a list.

The latest news —- relevant to Canada because it occurred in our parallel policy universe, Australia—- is that Microsoft Co-Pilot has a content deal with Nine News (roughly, the equivalent of Canada’s Bell Media) to license its digital news content. Neither party is saying if cheques are being written, but certainly audience traffic will flow.

Co-Pilot has licensed Nine’s paywalled content as feedstock for its AI summaries but will embed Nine’s hyperlinks and enough paywalled content to push Co-Pilot consumers back to Nine’s full stories. 

As Ulrike Langer wrote last week, publishers of premium news content such as TimeThe Economist, and Dow Jones are making different kinds of AI deals that license content scraping in different ways: full archive access, data-only access, or journalism-only access.

The beginnings of a commercial market in AI-digested news content is an obvious way that AI companies can deflect or minimize any government efforts to come to the rescue of domestic news companies getting illegally scraped by the AI giants. Google and Meta did something similar a decade ago. They made voluntary agreements with a cherry-picked assortment of big media companies until sovereign governments decided to back the claims of news companies that Google and Meta bargained unfairly or not at all because they were monopolists in Search and social media. 

The prevalence of ongoing copyright lawsuits against the AI companies suggests that news companies again believe they are getting ripped off but don’t have the leverage to get adequate settlements without the intervention of their domestic judiciaries. Yet litigation is a long and uncertain path and it’s probably a non-starter strategy for local publishers anyway.

At some point, sovereign nations are going to think about legislating mandatory licensing of news content by AI companies with a dispute resolution mechanism that drives a fair market price. You might have heard of the idea.

***

Editorial strategy in news journalism hasn’t changed much over time: most publishers curate their news feed with “biased” or standpoint content stemming from a politically partisan, ideologically driven or simply a “watchdog” philosophy of keeping an eye on powerful political and corporate actors.

It’s hardly a secret that publishers are keenly aware of who their audience is, particularly their paying audience. 

As the advertising revenue stream for professional news journalism continues to collapse, two public policy imperatives meet: providing the people with fair and balanced news content and getting them to pay for it. Only 12% of Canadians pay for or share a digital news subscription, a stubborn statistic that hardly moves from year to year. 

The policy sweet spot is to foster a commercial market in broad spectrum news reporting on current affairs that gets citizens out of their self-imposed filter bubbles, whether on social media or from conventional news sources. 

The newly released 2026 Reuters Oxford Digital News report offers some audience data that’s relevant to what readers want and, perhaps, what they will pay for.

The report includes an inquiry by Denmark’s highly esteemed Rasmus Nielsen where polling respondents were asked to declare the strength of their allegiances to news sources they considered neutral, ideologically comfortable, or offering an editorial standpoint that challenged their own. 

As you can see from this graph above a strong plurality of respondents fancied their favoured news source were neutral. But significant minorities openly declared their allegiances to either intellectually comforting or challenging news sources. 

Here’s Nielsen’s take away from his research:

But the outsize role played by the minority who seek partisanship is easier to understand when we take into account that those who say they prefer news from sources that share their point of view are, in our survey data, also more likely to:

  • Share and comment on news online and on social media
  • Be very or extremely interested in news and in politics
  • Place themselves on the left or the right of the political spectrum
  • Access news many times daily and pay for online news

The people who prefer news that aligns with their own views are a minority. But they tend to be more vocal, more highly engaged, more partisan, and more commercially important for many news publishers than the public at large.

I’ll translate that passage as “an audience that is very tuned in to politics with very clear political views of their own will pay for news.”

This is not surprising, is it. 

For Canadians, this troubling disconnect between the willingness to pay for news and non-partisan content leads us back to another conclusion: the important role of CBC Radio-Canada as a news content provider for citizens who stubbornly won’t pay for news. 

To change tack here, Nielsen also makes some other conclusions from the data with the benefit of polling from around the world.

The first is that there is a correlation between audience preferences for ideologically friendly news sources and the prevalence of social media as a news platform. Not a surprise either. 

Another is that perhaps we in the global north and citizens that enjoy the privilege of living in liberal democracies ought not to be too judgmental about that lack of journalistic detachment in autocracies and conflict zones.

“When core democratic institutions or the fundamental rights of whole swaths of the public are under concerted political attack,” says Nielsen, “what does it mean to report the news in a way that doesn’t have a particular point of view?”

Discuss.

***

Open to being pleasantly amused? I recommend a short and compelling weekend read written by a friend of mine, historian David Wilson (among many endeavours, he has just stepped down from a ten-year stint as the editor of the prestigious Dictionary of Canadian Biography).

Published last week on the American July 4th holiday, Wilson asks whether the birth of the republic was a better choice than Canada’s own (but more patient) path to independence and responsible government. A cheeky but serious piece, worth your five minutes.

***

If you would like regular notifications of future posts from MediaPolicy.ca you can follow this site by signing up under the Follow button in the bottom right corner of the home page; 

or sign up for a free subscription to MediaPolicy.ca on Substack;

or follow 
@howardalaw on X or Howard Law on LinkedIn.

COMMENTS ARE WELCOME. But be advised they are public once I hit the “approve” button, so mark them private if you don’t want them approved. 

I can be reached by e-mail at howard.law@bell.net.

This post is copyrighted by Howard Law, all rights reserved. 2026.

Catching up on MediaPolicy – Carney’s Fleecing – Honest Reporting’s tax troubles – what CRTC chairs do – huzzah Canada!

July 5, 2026

Of the gamut of emotions that supporters of the Online Streaming Act ran through when Prime Minister Mark Carney overruled the CRTC’s 15% contribution scheme for Netflix and the foreign streamers, the most gut wrenching was betrayal.

Who could forget only 125 days earlier Carney horsing around with Hudson Williams at the CMPA Prime Time conference, donning the iconic Team Canada fleece jacket from the TV series Heated Rivalry? The smash cultural hit was a demonstration of Canada’s “soft power,” said the PM, as he snuggled deeper into the jacket.

In my high school days, wearing the football team jacket was the prerogative accorded to the girlfriends of the young men on the championship team, showing up to class on a daily basis sporting the team colours. 

Well, Carney’s bromance with film producers is over. Or at least they are very seriously taking some time apart. So there’s the problem of the jacket, you see.

Marie Woolf has a delightful story in the Globe & Mail reporting that the executive producer of Heated Rivalry, Brendan Brady, is taking back the fleece (or more precisely, putting on hold his promise to send it to Carney). 

Said Brady, “We actually have one of those fleeces on hold for him that we want to send to him. But obviously I think we’re waiting to see how this goes and making sure that everything gets cleared up for the Online Streaming Act to be enacted for real for us, so we might just be holding off on that.

“If we’re on pause with the government, then the fleece is on pause until we know.”

Alternatively, Brady could raffle it off. 

***

The Investigative Journalism Foundation published a story last week on the tax troubles of Honest Reporting Canada (HRC).

HRC is a media watchdog that appears to have two main functions: the first to stridently criticize by-lined journalists whose news stories it considers treat Israel unfairly. 

The other is to offer journalist-facing content to educate reporters about controversial assumptions often made about the Israeli-Arab conflict without sufficient historical depth or geographic breadth. 

The tax trouble is that as of a year ago the Canada Revenue Agency has been seeking to revoke the charitable status (“as a qualified donee”) of a related organization, Honest Reporting Canada Charitable Organization (HRCCO) on the grounds that it does not engage in any of the tax code’s short list of charitable activities.

Examples of the CRA’s approved spending on charitable objects include the relief of poverty or the advancement of education. 

Also, the CRA told HRCCO that from the audit it performed HRCCO appears to be diverting charitable donations to pay the expenses of the media website, Honest Reporting Canada, which is not a registered charity. 

The tax dispute is headed to the Federal Court of Appeal and in the meantime HRCCO has stopped accepting donations and the CRA has paused deregistration.

Honest Reporting Canada’s publishing generally does not include original news, which explains why it could not obtain “qualified donee” status directly under the federal government’s QCJO program of news subsidies. Probably for a similar reason, HRC is not eligible for Google journalism funds under the Online News Act.

The QCJO program allows non profit journalism organizations to become “qualified donees” of public donations, as an expansion beyond traditional tax parameters limited to education or the relief of poverty. 

In general, US charity tax laws are more hospitable to public interest journalism than the Canadian tax code. 

Meanwhile charities are free under Canadian law to engage in public policy dialogue and development activities connected to the legal purpose of the charity as long as they are not directly or indirectly partisan. Previously no more than 10% of donations were permitted to support political advocacy.

Oxfam Canada Facebook ad

***

It’s not every day you ask yourself, “what would Konrad von Finckenstein do?” 

In February 2011 the one-term CRTC chair (2007-2012) made a ruling he thought was good public policy —-allowing ISP providers to charge more to heavy consumers of data —only to be publicly slapped down by the Harper government that had appointed him. 

Von Finckenstein was outspokenly defiant in response to the government’s public rebuke although in the end his Commission came up with a compromise. He was not reappointed when his term expired a year later.

In a recent appearance on Michael Geist’s half-hour podcast, Mark Musselman is unsparingly candid about the current CRTC chair Vicky Eatrides meekly submitting to her now diminished independence on implementing the Online Streaming Act.

Musselman has the gift of the explanatory gab and calls it as he sees it (and his narrative just happens to line up with the MediaPolicy’s posts on this topic). We part company at about the 27th minute when he describes the current federal policy on supporting film and television as outdated and in need of something new.

Still, the podcast is well worth your time. 

***

If this was a blog site devoted to American media policy, not Canadian, we could spend a lot of time tracking the never ending mergers and corporate somersaults that feature south of the border.

Here are a few in the recent past:

The latest is that Comcast is spinning off its content division, NBC Universal, into a separate company.

This is seen as an acknowledgement of the fading benefits of combining NBC Universal content with Comcast cable distribution, despite Comcast going out of its way to buy NBC in 2011.

Comcast shares bounced up following the announcement that it was cutting NBC Universal loose. More long term, the plan is for Comcast to focus its efforts and its capital on competing with other cable and fixed wireless distribution networks and to free itself of the less predictable media business.

The new NBC Universal would arguably be in a better position to make deals with other distributors not named Comcast. But the sleeper in this new arrangement may be that it becomes a takeover target for Netflix.

Meanwhile, the 900 pound gorilla YouTube has asked that its sleep not be disturbed. 

from The Hollywood Reporter

***

I cannot sign off this week without stating my admiration of the Canadian men’s national soccer team.

If you watched their 3-0 exit —not reflective of the balance of play—-from the World Cup against a superior team from Morocco, you would have witnessed a special cultural moment of Canadian self belief, ambition, and a brotherhood of young men utterly unafraid of the odds.

Instead of doing the classic underdog routine of turtling in a defensive shell and playing 120 minutes for a penalty shoot out, the Canadians went for the jugular from the opening whistle. They were the better team for most of the game.

Other than the injured Alphonso Davies, there are no world class stars on this team. Yet they played as if it was the ghost of Admiral Horatio Nelson whispering in their ears, “ne’er mind the maneuvers lads, always go straight at ‘em.”

Huzzah.

***

If you would like regular notifications of future posts from MediaPolicy.ca you can follow this site by signing up under the Follow button in the bottom right corner of the home page; 

or sign up for a free subscription to MediaPolicy.ca on Substack;

or follow 
@howardalaw on X or Howard Law on LinkedIn.

COMMENTS ARE WELCOME. But be advised they are public once I hit the “approve” button, so mark them private if you don’t want them approved. 

I can be reached by e-mail at howard.law@bell.net.

This post is copyrighted by Howard Law, all rights reserved. 2026.

Admit it. CBC News is the best.

July 1, 2026

In my last post, I spent time teasing out the nuances of how the Reuters Oxford 2026 report on digital news analyzes “trust in news.” The gist of the post was: look at the right “trust” numbers before rushing to judgment against Canadian news media in general and CBC/Radio Canada in particular. 

The Reuters Oxford report coincided with the release of the Senate of Canada’s report on the CBC (which I will get to, below).

One of the items in the Senate report was that the CBC is perceived to have a bias problem that requires action. That single recommendation instantly grabbed the headline of reporting on the Senate’s work by competing news organizations.

Also released last month was the annual Pollara analysis of trust in Canadian media. 

What is immediately striking about the Pollara results is that they quantify public trust in Canadian media at a much higher number than Reuters Oxford (51% versus 37% trust in all Canadian media), rebounding from a low point in 2022 and with even higher trust ratings than in 1992. 

Mostly, Pollara asked the question differently than Reuters, a softer and yet binary question: do you “tend to” trust or distrust “the news media”?

By contrast, Reuters asks Canadians if you think you can “trust most news, most of the time.” Then on a scale of 1 (distrust) to 10 (trust), Reuters slots you into trust (6 through 10), distrust (1 through 4) or neither (5). That spits out the 37% figure for Reuters, suggesting there are a lot of grudging sixes in that cohort of trusting respondents. 

The grain of salt here is that whether the trust number is 51% or 37%, Canadians are being invited to pass judgment on the entire news ecosystem, including the news outlets you don’t trust and the clickbait you see on social media.

But as I mentioned in the last post, beyond looking at the entire news ecosystem, you need also to take note of the trust numbers for individual news outlets.

For each news source, Pollara has three simple categories: trustworthy, not trustworthy and “not familiar.”

On the other hand, Reuters polls Canadians on each news source using its 1 to 10 scale and then slotting all of the 6/7/8/9/10s as trust, the 1/2/3/4s as don’t trust, and the fives as “neither.” 

Under either poll (for English language news), the positive trust figures track almost the same: in order of trust, CBC or CTV on top, then Global News, followed by the Globe & Mail, and then the National Post or the Toronto Star

Pollara

Reuters Oxford

Notice the pattern?

Like in a cycling road race, the major Canadian television broadcasters are the leader pack (ranging from 62% to 64% in the Reuters poll) while the national newspapers are further back, clustered in the 50% to 56% range (local or regional newspapers are more trusted however). Explain that if you can, but it occurs to me that newspapers regularly publish opinion columnists, opinion editorials, and election endorsements.

Television newscasts limit their overt opinionating to (somewhat) diverse political panelists.

Feel free to disagree.

But don’t feel free to disagree about this fact. CBC News is killing it. It’s as trustworthy as its major competitors and significantly more so than the Brahmin of text journalism, the Globe & Mail (and far more than the conservative National Post and the centre-left Toronto Star).

Yet all we hear is the drumbeat of  criticism that CBC News is biased, or alternatively that all that counts is the perception that it is biased (to be fair, its negative trust rating is slightly worse than most of its competitors’ except for the Post and the Star). 

If I sound dismissive of the bias accusations, I’m not. The fact that polls reveal the CBC’s negative trust ratings accumulating in the West and among Conservative voters tells you there is something about the editorial curation that isn’t working (here’s my two cents worth). Defunding or not, if the West or Conservative voters “want in” to a national institution like the CBC, open the door.

This bias hot potato got batted about in the Senate Report on the CBC, the outcome of a Senate Committee investigation initiated by Senator Andrew Cardozo in late 2024, an especially precarious political moment when the countdown to a Pierre Poilievre cancellation of English language CBC seemed only to be a matter of time (and arguably, still is). 

Cardozo kicked off the inquiry with his own multi-point analysis of the CBC, (reviewed by MediaPolicy here, but see the disclaimer at the bottom of this post).

The mandate handed by Senators to its Transportation & Communications committee was focussed on local media: “to examine and report on the local services provided by the CBC/Radio-Canada .”

After 60 witnesses and 18 months, the Committee came up with a series of recommendations that could be distilled to this:

  • The CBC should put more resources into local reporting and programming, especially in news-scarce localities and official minority language communities and regions.
  • Long term Parliamentary funding should be established to pay for that coverage, making the CBC less vulnerable to budget cuts by the government of the day.
  • To make it national policy, the Broadcasting Act should be amended to explicitly include “local” coverage to its priority coverage (in addition to “regional and national”).
  • Just in case, the CRTC should reinforce this emphasis on local through its licensing conditions for the CBC.
  • Keeping in mind the force of gravity that the CBC poses to private local media, the CBC should find more ways to collaborate with local outlets.
  • The CBC should disclose more data about its resourcing of local news so we can measure how it’s discharging its mandate.

Meanwhile to confront the perception or accusation of journalistic bias, the committee recommended that the CBC should commission an annual third party study of bias in its news reporting.

The auditing recommendation was a gimme. The fact that the Senate committee felt it was necessary to recommend it was taken in some quarters as a guilty verdict for its many journalistic crimes, but candidly it was a bone to throw to CBC critics and haters, the latter category being inconsolable. An audit is a good idea for any public broadcaster, especially with the aid of AI analysis, because the CBC shouldn’t just have  industry leading trust ratings for its news product, it should have great ratings. 

One of the ways to improve the CBC’s trust ratings, aside from a consciously diverse editorial curation that addresses Western and conservative alienation from the public broadcaster, is to put more money into local coverage across the country with a particular emphasis on the long under-resourced Western provinces.

The CBC seems to be doing that in the last year by announcing more local reporting bureaus and journalists in the Prairie provinces. 

But it all comes back to funding. Reporters are expensive and it’s a big country.

On this point, we can argue until we are blue in the face about the adequacy of the $1.3 million annual Parliamentary grant to the public broadcaster. 

But I will say the quiet part out loud: whether that grant is more, less or the same, satisfying every Canadian’s idea of what the CBC’s programming priorities ought to be is not possible. As one witness told the Senate committee, the CBC “is drowning in mandates.” 

The CBC is formally independent so we’ve been letting CBC management decide on its own what matters most. Lately it seems to have alit on local news as the priority. But if that’s going to be done with gusto, something else in the mandate has to give. The shell-shocked executives at the public broadcaster will be inclined to be risk averse, so the Senate committee might be disappointed in its recommendations. 

The ball is in the court of culture and identity minister Marc Miller, which is to say it’s aimlessly bouncing about in the Prime Minister’s Office. The passive neglect of the CBC policy file, and the false election promises of significantly increased funding for the public broadcaster, are both on Mark Carney.

***

(Disclaimer: Senator Cardozo and I co-authored a research paper for the Senate, Making News Media Sustainable. The study focusses on funding for private news media).

***

If you would like regular notifications of future posts from MediaPolicy.ca you can follow this site by signing up under the Follow button in the bottom right corner of the home page; 

or sign up for a free subscription to MediaPolicy.ca on Substack;

or follow 
@howardalaw on X or Howard Law on LinkedIn.

COMMENTS ARE WELCOME. But be advised they are public once I hit the “approve” button, so mark them private if you don’t want them approved. 

I can be reached by e-mail at howard.law@bell.net.

This post is copyrighted by Howard Law, all rights reserved. 2026.

Catching up on MediaPolicy – Your trust in news – Zuckerberg’s your daddy – Seeing Red – CBC is vulnerable – Do AI chatbots lean left? – Explaining Age Bans

(AI illustration)

June 27, 2026

Every year the Reuters Oxford Digital News conducts a global survey of online news journalism. It frequently leads its public release with a headline-grabbing number for “trust in news.” Every year, the number goes down. It sunk by 3% this year to 37%. A further 34% of respondents neither trust nor distrust news.

Every year, that single “trust” metric dominates the conversation. Here’s the problem with making too much of that.

First, what do polled respondents think “trust in news” means? The survey doesn’t offer a definition, so it’s in the eye of the beholder. My beholding eye thinks it describes confidence in, and comfort with, news sources.

Second, the precise wording of the question that generates an answer across 48 participating countries is whether the individual respondents have trust in the “most news, most of the time” in their countries.

“Most news, most of the time” means news from all sources on all digital platforms, from news apps to social media. In other words, respondents are passing judgment on the entire news ecosystem they encounter or are aware of.

A related metric is “trust in news that I use” and runs a little higher at 45% in Canada.

On the other hand Reuters Oxford asks about trust in selected news outlets, favoured or not. When asked that way in Canada, “trust in news” suddenly jumps to the 50s and 60s in percentage of “trusting” new consumers and clocks in at less than 20% for those that “don’t trust.” 

My own theory is that the 37% “overall trust” number is being weighed down by the respondents’ disapproval of news sources they think other Canadians should not be consuming.

Third, the global “trust in news” number is a mean average across 48 participating nations. Make of this what you will, Canada was 37% this year and so was the global mean average. Finland, Denmark and Norway are in the 50s and 60s percentage ranges. The United States is at 25%. Is our journalism really so different or is it possible “trust in news” is heavily culturally determined? 

Helpfully, the Reuters survey moves on to ask a lot more questions (not just about “trust”) and you can digest it all in two places: the brief Canada chapter (at page 128) in the global report and the in depth Canada-only report. Both are prepared by Sébastien Charlton and Colette Brin of Laval University.

Let’s have a look.

Mark Zuckerberg’s your daddy

This year in Canada we crossed a Rubicon of sorts. For the first time, social media became the most widely used platform for finding news. That surpasses the long time leader, television.

Sure, TV is still the most popular “main source” of Canadian news consumers. But if you take the French language responses out of the equation, social media has become the leading “main source” for English speaking Canadians.

There’s a disturbing trend buried in the data: the remarkable 10 percentage point upward swing in consuming news on social media that you see in the chart above came mostly at the expense of digital news apps, especially among younger Canadians. That doesn’t bode well for Canadian news outlets controlling their own distribution and proprietary audience data.

To fill in the picture of what it means to consume news on “social media,” the survey notes that YouTube is the leading social media app for news (and traditional television news outlets re-publish their digital content extensively). 

Following behind YouTube’s 35% share of social media news consumers, Meta’s various social media apps rank second (Facebook, 33%), third (Instagram, 17%), fourth (Messenger, 14%) and seventh (WhatsApp, 10%). Of course Meta bans news content published by conventional news outlets from appearing on Facebook and Instagram.

Seeing Red

Right wing Canadians see a widespread news media bias on almost all key political issues (on that, see the item on AI chatbots at the end of this post).

Left wing Canadians only see news media bias on environmental issues.

Centrists give the news media a modest endorsement. Note that centrists were 60% of the respondents, the other 40% are split evenly between left and right.

The CBC is vulnerable

Canadians who are “very negative” about CBC/Radio Canada —-the CBC-killers to whom the Conservative Party has promised action —- tally only 8% of respondents (and 4% in Quebec).

And the public broadcaster continues to score top of the charts against private media for online news consumption that measure viewing in the prior week. It must be doing something right.

That’s the good news. But “top of the charts” or not, CBC news content is consumed by 29% of Canadians offline and 26% online. That means 70%+ of taxpayers don’t go there for news.

Still, the CBC is not just any news outlet, it is a guardian of cultural sovereignty and many Canadians support it without watching it. Forty per cent of Canadians view CBC as “having a positive effect on Canadian life,” compared to one in five Canadians who don’t. There’s another 34% who can’t make up their minds.

That undecided vote is the CBC’s vulnerability. 

No way, we won’t pay

So many of the leading sources of online news are free, ad-supported or buried in our cable TV package, that it’s difficult to get Canadians to dig into their pockets for a digital news subscription fee (after paying for Netflix, Spotify et al).

That’s why Reuters tracks the cohort of digital news paid subscribers as an important metric. Alas, the upward trend in 2024 and 2025 has fallen back from 16% last year to 12% in 2026 (and that number includes those Canadians accessing someone else’s subscription).

***

US conservatives have long claimed that mainstream media is biased against them. Not long ago, Elon Musk had his knife out for the volunteer-curated Wikipedia, threatening to buy it and practice his version of conversion therapy upon it as he did with Twitter (X). More recently, Donald Trump alleged that AI chatbots were biased too. He issued an Executive Order in July 2025 saying so.

This week a story by Kevin Schaul in the Washington Post, building on research from three academics affiliated with the conservative think tank Hoover Institution, suggests the President might have more to say on this.

Schaul pitched 30 prompts adopted from the academic research (at page 21 of this document) querying —to pick the first question as an example— “should the United States abolish the death penalty or retain the death penalty?”

The reporter then evaluated whether the brief 30-word answers were “left wing,” “right-wing” or “both sides.” The original research preferred the labels for these answers as Democrat, Republican, or Independent (the latter described as “ideologically neutral.”). 

Schaul’s scorecard of the chatbot responses was heavily weighted towards “left” or “both sides” but very few to the “right.” Even Elon Musk’s Grok chatbot favoured left over right!

***

Parliament is adjourned for the summer and the Safe Social Media Act Bill C-34 will be back in September.

Two weeks ago I posted my “first explainer” of the legislation. For my next explainer, I will just send you to Emily Laidlaw’s analysis of age bans and age verification because it is so helpful and easy to follow.

***

If you would like regular notifications of future posts from MediaPolicy.ca you can follow this site by signing up under the Follow button in the bottom right corner of the home page; 

or sign up for a free subscription to MediaPolicy.ca on Substack;

or follow 
@howardalaw on X or Howard Law on LinkedIn.

COMMENTS ARE WELCOME. But be advised they are public once I hit the “approve” button, so mark them private if you don’t want them approved. 

I can be reached by e-mail at howard.law@bell.net.

This post is copyrighted by Howard Law, all rights reserved. 2026.

Book Review: Tara Henley’s The Trust Spiral

June 23, 2026

The 2026 Reuters Oxford Digital News report says we’ve hit a new low in public trust in Canadian journalism at 37%. Only ten years ago it was 55%.

That number might leave you with a lump in your throat. Canadian journalist Tara Henley is just as alarmed. She is about to publish The Trust Spiral: Why the Media Needs Objectivity on July 28th.

Henley sees a problematic spread of woke progressive culture in US and Canadian newsrooms over the last decade or so, careening out of control during the Covid Pandemic years that were marked in the United States by the popular outrage at the police murder of George Floyd and in Canada by the Convoy Occupation of downtown Ottawa.

Her 90-page book will draw comparisons to the American writer Batya Ungar-Sargon’s Bad News: How the Woke Media is Undermining Democracy (2023). That book is a wide-ranging indictment of the US “liberal elite,” the Democratic Party, and the class privileged members of the national media. As an English lit PhD born into a privileged class position herself, Ungar-Sargon describes herself as a “MAGA leftist” and is particularly scathing in her disdain for the New York Times which she portrays as something like the media anti-Christ. 

Henley not so much. Unlike Ungar-Sargon, she’s a career working journalist who has practised the discipline: gathering and reporting the facts of what has happened in public life. Listen to her podcasts on Lean Out or Full Press and you’ll form an impression of her, and it won’t be that of a MAGA leftist.

There are no Bad Guys in The Trust Spiral and no demonized news institutions. How grounded. How Canadian.

But there’s a problem, says Henley. It’s the steady drop, nay a nose-dive spiral, in the public’s trust in “mainstream” news journalism (keeping mind that “mainstream” is a label affixed indiscriminately by others to a diverse assembly of established news outlets and it’s usually not a complement).

And while Henley is careful not to lay all of the blame at the door of newsrooms and journalists —she offers nuance and context about the complex roots of this decline in trust–  she is calling for mainstream journalism to serve its audience better, with more accurate news reporting and fewer manipulative story narratives. 

I will say parenthetically that the dreadful 37% figure for public trust is from a polling response to the question “how much do you trust the news as a whole within your country?” The related figures for “trust in brands” of leading Canadian news sources are a great deal higher, in the 50% to 60% range (higher in Quebec), while the “don’t trust” percentages are in the teens (and lower in Quebec).

This gap between 37% trust in overall news and the higher ratings for specific news outlets suggests Canadians are worrying a bit too much about untrusted news that other people are consuming. As well, the meagre 37% thumbs up for “news as a whole” is likely weighed down by the dim view Canadians take of news accessed on social media, search engines, and AI chatbots.

To close the bracket on this parenthetic thought, whether or not we are living in an existential moment for public trust in mainstream media is something you can decide for yourself at the end of the book. But I do share Henley’s alarm.

The mainstream media leans left, says Henley, continuing the analysis.  When American journalists confronted Donald Trump’s upset victory in the 2016 election they grappled with a crucial choice between sticking to the classic role of detached reporting of facts or becoming activist-journalists in countervail to the new President’s MAGA agenda, his vilification of the media, and his peerless ability to by-pass journalists and project his message directly to Americans through social media.

Journalism leaders like New York University’s Jay Rosen endorsed a departure from the sedate rules of detachment reporting on Trump in favour of “resistance” to “the erosion of democratic institutions and a common world of fact,” stopping short of recommending political “opposition.” Others like the Washington Post’s Marty Baron advised reporters to just “go to work” and report facts. 

Even though Trump lost the November 2020 election to Democrat Joe Biden, activist journalism didn’t release its grip on newsrooms, says Henley. 

A cultural cocktail brewed from a concoction of controversial public health measures, the April 2020 police murder of George Floyd in Minnesota, the reckoning of the Black Lives Matter movement and the street violence associated with BLM protests. Together they provided US and Canadian journalism with one opportunity after another to choose between old-school detachment and the moral certainty of activist reporting. 

In US newsrooms, the most notorious incident was the newsroom revolt at the New York Times after Opinion Editor James Bennet green-lit a guest column “Send in the Troops” written by Senator Tom Cotton. The Republican legislator advocated domestic deployment of the military to suppress street violence and looting associated with BLM protests. 

The Times newsroom roiled. A rank-and-file petition demanded editorial management’s disavowal of Cotton’s op ed (promptly delivered by publisher A.G. Sulzberger). The heated environment caused staff editor Barri Weiss to opine that “showing up as a centrist at an American newspaper should not require bravery.” (An aside: Weiss thinks she was a centrist?)

Accused of enabling racism and the reckless endangerment of his African-American colleagues reporting on the protests, editor Bennet was drummed out of the New York Times by the end of June.

Henley brings the focus back to Canada, recounting an incident the same month in which one of the country’s most famous journalists Wendy Mesley was suspended by the public broadcaster CBC from her host duties (and retired a year later) after a complaint that she used the N-word during a prep meeting for a segment focussed on a news subject who also spoke the slur aloud.

June 2020 was perhaps the high point of “the great awokening” or (Henley’s alternative descriptive) “identitarian moralism” over issues of race and gender. My own view is that the accelerant to this moralizing was the Covid lockdown that fuelled intemperate statements on social media, unrestrained by the grounding of a common workplace and face to face engagement between long time colleagues.

But all of that is just flavour for the central narrative. Henley has a bigger issue and that is the mainstream media’s coverage of public health measures such as mandatory masking and vaccine mandates during the pandemic and, related, the convoy occupation of downtown Ottawa in February 2022.

Not alone in this view, Henley maintains that mainstream Canadian media fell well short of its duty to report on public health measures, and the science behind it, with the required professional skepticism. 

When the Convoy protest entrenched itself for three weeks in protest of the same public health measures, Henley says that mainstream media unfairly and inaccurately portrayed those Canadians as kooks, dangerous insurrectionists, and trailer-park riff raff. Henley suggests a class bias on the part of the better educated, urban-dwelling, and affluent national press corps, something she sees as evidence of a fundamental issue to be addressed by Canadian news organizations throughout their news coverage of current affairs. 

This is the same point made by Ungar-Sargon in Bad News where the focus is on the demographic profile of an urban, secular and affluent US national media (alas, there is very little Canadian data available to confirm or refute that profile. Both class status and class-viewpoint would require a great many data markers).

Whether or not we can lay the accusation of class bias at the feet of the press corps may not be as important as resolving the question of the mainstream media having internalized a deep-seeded ideological agenda, call it left-wing, progressive or woke (presumably the National Post and the Western Standard are excused).

The activist retort to that accusation is either (a) it’s a right-wing smear of honest journalists, or (b) it’s an appeal to the false god of “objective reporting” when there is no such thing as “objectivity,” either as an epistemological truth or a journalistic practice. 

What has been set up rhetorically as a binary choice between “objectivity” in news reporting versus “activism journalism” is a false dualism that does not serve us well.

As Henley and many others point out, journalistic objectivity is a straw man and an euphemism for the pursuit of truth, both as a human aspiration and a professional discipline. 

Writes Henley, historically “the journalistic method of objectivity —a set of practices designed to separate facts from value judgments —arose in distinction to a press dominated by both commercial and political interests.” 

She delves into a brief account of the 19th century partisan press, the robber baron press, the populist penny press, and the supine wartime press of the next century. 

In reaction, says Henley, the “pursuit of truth” philosophy that is operationalized by a professional standard of journalistic detachment was the news industry’s dialectical evolution from the bought-and-paid-for press dominated by partisan political parties and the rich. 

Still, you can find plenty of evidence of left-leaning activist journalists portraying “objectivity” as ideological cover for the stranglehold of the rich and privileged, including the racially privileged, over news reporting. As a kind of bookend, the right-leaning activist press thinks professional standards only obscure a different chokepoint over news reporting, one that favours the Big State and the suppression of liberty. 

A plague on both your houses, I say. 

What doesn’t get much oxygen in this debate is the dominant ideology of news journalism. And no, this ideology’s name is neither Woke nor Right.

It’s the creed of “Watchdog” journalism founded on a moral certainty that powerful people in government and big business are presumed to be up to no good, or at least seriously considering it, and it is the vocational calling of journalists to fearlessly expose it with factual reporting even if the underlying assumption of the unchecked abuse of power is itself a bias. The point is, it’s a consensus bias both in journalism and society at large (except among the powerful I suppose). This watchdog journalism has a long and venerable history. You could even label it activist. 

Once journalists of all stripes acknowledge they share something very important, reversing the downward spiral of public trust should just be a matter of being fastidious in their devotion to professional standards, not wedging the moral of the story into news reports, and leaving moral certainty to the opinion writers. 

No matter the best efforts of journalists, if the social currents that batter public trust in all public institutions continue to drag down the media, journalists can take pride in having worked hard to earn it back.

***

(An earlier version of this review inaccurately identified Wesley Lowery as a leader of the newsroom petition at the New York Times in the Cotton incident. Lowery was not employed by the Times or involved in the petition).

If you would like regular notifications of future posts from MediaPolicy.ca you can follow this site by signing up under the Follow button in the bottom right corner of the home page; 

or sign up for a free subscription to MediaPolicy.ca on Substack;

or follow @howardalaw on X or Howard Law on LinkedIn.

COMMENTS ARE WELCOME. But be advised they are public once I hit the “approve” button, so mark them private if you don’t want them approved. 

I can be reached by e-mail at howard.law@bell.net.

This post is copyrighted by Howard Law, all rights reserved. 2026.