Catching up on MediaPolicy – local news poverty is dangerous – a new CEO for CBC? – Jeff Elgie’s big idea – the Bowie vibe

October 21, 2024

Last week I was in Charlottetown attending a conference on local news. 

I posted a brief summary of the keynote speech delivered by Steve Waldman here.

Waldman is the American journalist who heads the Local News Project and the Report for America intern program. If you want to place him in the Canadian constellation of public journalism, consider him an American counterpart to our Ed Greenspon or Margo Goodhand. The headline graphics above and below are from Waldman’s slide deck.

Waldman’s pitch, and the idea behind the conference, was that saving local news journalism is job one. 

The argument he makes is that there is a great deal of evidence in the US suggesting that towns and rural areas living in news poverty —with too few or no community news outlets — are ripe for misinformation circulating on social media and also political polarization when searching for news on more partisan sources at the national level. 

There is a connection, he says, between being underinformed or misinformed about local events, issues, and politics and on the other hand the rising national tide of political polarization where citizens sort themselves into tribes and stop listening to each other. 

One should be cautious about copy and pasting Waldman’s analysis from the US to Canada, but his view will strike many as true.

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The National Post scored some of outgoing CBC President Catherine Tait’s e-mails, commenting on the Conservative “defund the CBC” campaign, through an access to information request. Alas, her comments weren’t very juicy. 

Tait’s replacement is due to be announced by the Heritage Minister any day now: LaPresse and Le Devoir had stories claiming it will be Marie-Philippe Bouchard. She is currently the CEO of the Canadian broadcasting consortium TV5 Unis that partners with global francophonie broadcaster TVMonde. She was at CBC-Radio Canada for 26 years before that.

Bouchard’s reputation precedes her, at least in Québec, where reaction to her possible appointment was roundly positive.

Appointing Bouchard to replace Tait would fall in line with the important tradition of alternating between Québec and English Canada.

Peter Menzies raised the obvious question: it’s the current state of English-language CBC that needs review in response to Pierre Poilievre’s promise to defund CBC but not Radio-Canada, so why not pick someone from another province?

The answer may be that she spent 12 of her 26 years at CBC working as legal and regulatory counsel for both sides of the corporation. You can expect the question to be raised again if Bouchard is appointed.

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A notable absence from the Charlottetown local news conference was Jeff Elgie, CEO of the expanding Village Media chain of local digital media sites.

Elgie has seemingly defied gravity for the last ten years by growing from one local site in Sault Ste. Marie to more than thirty in Ontario. Along the way he’s built a popular proprietary publishing system and even added a legislature news bureau. 

I interviewed Elgie back in March and it is one of the most popular posts in MediaPolicy’s short history (he’s only got a 100 or so employees, so it’s not what you think).

Besides launching his first Toronto site in the next weeks, his next big idea is “Spaces,” a social media platform for chat groups moderated by community hosts. 

I just signed up, so wait for a report.

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My recommended read is for media nerds only. Doug Shapiro has another crystal ball blog, this time about the impact of Generative AI on video creation. It has the feel of David Bowie’s famous 1999 “tip of the iceberg” prognostication about the Internet.

Here’s a teaser from Shapiro’s “GenAI as a New Form” about what might lie below the water line:

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Independent news publishers chart a path through the local news crisis

October 17, 2024

We are into year seven of Toronto Metropolitan University’s Local News Research project issuing regular reminders of the steady decline of local news outlets and the matching rise of “news poverty” (no news, or less news) in communities across the country.

The most recent report is here. Represented graphically above as a tally of closings and start-ups (not necessarily in the same communities) it presents a disturbing picture of Canadian news poverty.

The Michener Awards Foundation —the public service journalism organization that co-manages its well known annual awards with the Rideau Foundation—  just assembled a meeting of 40 or so independent news publishers and editors in Charlottetown, hoping to survive and chart a path to “innovation and sustainability.”

The first two hours of the conference were the most compelling as news outlets swapped strategies of audience engagement. The common denominator could be summarized as “independent local ownership equals brand trust and community engagement with readers, advertisers and community organizations,” the latter being particularly effective in generating popular local content. 

The keynote speaker was up next: Steve Waldman of the American Rebuild Local News project and the national intern program, Report for America. His elevator pitch was already known to anyone tracking the news poverty crisis. Measuring by polling metrics, citizens living in communities that have lost most or all of their local news outlets are prey for misinformation spread on social media, increased political polarization and alienation. It’s a democratic crisis, not a business crisis. Or as one publisher told the crowd, “this is not a business. This is a public service that I have to run as a business.”

Familiar to Canadians, Waldman’s prescription is a variety of public policy solutions, that is subsidies of one kind or another at the state or federal level. 

One intriguing idea, as yet not floated north of the 49th, is government assistance to local businesses that place ads in local media. An obvious policy companion to the existing federal reader subscription tax credits, this kind of assistance has the merit of being market-facing. Plus, I speculate, it could be catnip to politicians courting small business as a political constituency.


After speaking, Waldman sat down and tried to eat his sandwich while MediaPolicy and others peppered him with questions about the American experience with public policy solutions (he was just as interested in what Canada is doing).

His political reporter’s account of US legislation falling short by a whisker —in US Congress and at the state level— make it clear that bipartisan Republican and Democrat support is indispensable but within reach. 

That political reality offers a segue to our own Canadian politics of saving local news. The publishers at the conference were grimly aware of Pierre Poilievre’s invective against government assistance to media. 

If the likely winner of the next federal election cannot be persuaded to see the wisdom in the current federal program of subsidies tied directly to the employment of news gathering journalists in communities, it’s possible he might be enticed into a re-design that keeps some form of that program and expands the market-facing policy solutions. 

On the other hand it may be necessary to take Poilievre’s nihilism at face value. His hostility to the mainstream media in general and federal aid in particular is, when combined with his prowess in reaching voters directly through social media, a little too close to Donald Trump’s political strategy. 

It may or may not be fair at this point to make a one-to-one comparison of Poilievre to Trump for demonizing the media, but the Canadian populist’s provocative style is on voters’ minds.

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Steve Waldman’s presentation deck includes this slide charting American public policy proposals for funding local news, compared to Canada. The chart would appear to be missing the Big Tech news licensing payments flowing from Canada’s Online News Act:

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