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“The most dangerous (or not) Internet bill you never heard of.” Bill S-209 is ready for Parliamentary prime time

August 12, 2025

There’s a media bill coming to the House of Commons this fall that will create a stir.

It’s called “An Act to enact the Protection of Minors in the Digital Age Act and to amend the Criminal Code,” Bill S-209. (“S” because it originated in the Senate).

It isn’t another child porn law (that’s already illegal). Rather it’s legislation that bans children (under 18) from viewing online porn and makes it a crime for porn websites to permit it, enforced by requiring the pornographers to subscribe to a commercial age verification service for all site visitors.

What follows is a cheat sheet describing the bill and some context.

The point of the bill, according to its sponsor Senator Julie Miville-Dechêne, is to stop the serious harm to impressionable kids and teens resulting from exposure to hardcore porn, particularly the violence and aggression that has become widely available even on free sites. The dangerous stuff —hitting, slapping, choking— normalizes sexual behaviour that boys and girls should practice and accept among themselves, both as youth and later as adults.

So far —and this bill has bounced around Parliament since 2022— no one is litigating the harm.

But how to fix it?

The first thing the bill does is to identify what pornography is going to be off limits. There is a series of legal fences drawing the line between regulated and unregulated websites and content:

The porn site must be a commercial service. But only website operators are responsible: search engines and ISPs are not liable.

Websites that allow kids to view porn aren’t breaking the law if the content is for a “legitimate purpose” relating to science, education, medicine or ——this is the question-begging loophole— “the arts.”

The definition of porn is carefully drafted: “pornography means any photographic, film, video or other visual representation, whether or not it was made by electronic or mechanical means, the dominant characteristic of which is the depiction, for a sexual purpose, of a person’s genital organs or anal region or, if the person is female, her breasts.” I italicized the words inviting interpretation.

Websites will be expected to implement age verification technology.

The characteristics of acceptable age verification technology will be set by government regulation described in section 12 of the bill. Notably the pornographer must contract with a third party service (of which there is a growing industry) that protects data privacy and destroys the data as soon as viewer age is verified.

Porn sites that violate the law can be convicted of a crime but the penalty is a large fine ($250,000 for a first offence) rather than jail. As the likely offenders will be foreign sites that ignore Canadian laws, the legislation provides for a yet-to-be-named government regulator to warn the site and back it up by going to court to seek a site-blocking injunction. The site blocking powers include a de minimus rule that tolerates blocking non-pornographic content on the same site.

The bill comes into effect one year after it passes the House.

The bill has the support in principle of a majority of MPs in the House. The NDP, Bloc and Conservatives support it. The Liberals do not.

An earlier, slightly less well tuned, version of the bill got through the Senate and made its way to the House of Commons, only to be wiped off the order paper by the April 2025 federal election. Prior to the election writ dropping, the bill had languished undebated in committee for nine months, suggesting the three parties in support of the bill in principle had other priorities.

The policy support for protecting vulnerable youth, especially girls, comes from both progressive and conservative directions. Getting tough on porn is a long time conservative issue, now making common cause with feminist-inspired safety concerns. Miville-Dechêne is in the latter camp having once led Québec’s Council on the Status of Women (and a 25-year career as a prominent television journalist).

The bill also has some solid polling support, I’ve provided a link to a Leger poll below.

The Liberals under Justin Trudeau fought the bill and held it up in the House until it died. An interview with Miville-Dechêne that I will publish this weekend provides some insight into that.

Now that the bill is back in a new session of Parliament we will have to see if the Carney PMO takes a different approach to the issue.

The bill has passed second reading in the Senate without serious opposition and third reading approval ought to happen quickly. Then the bill goes to the House where the all important gatekeeping in House committee must be navigated. Even if the bill is opposed by the Liberal government, S-209 is not a “private member’s bill” that can be shunted to the back of the queue. As a Senate bill, and without a majority government controlling committee votes, S-209 might grab the Parliamentary spotlight sometime in the next year.

The bill was once denounced by Michael Geist as “the most dangerous Internet bill you never heard of.” Canadian privacy activist David Fraser has a YouTube video that parses the legalities of the legislation, salted with some unlawyerly insults of the bill’s supporters.

The kind of things you will hear in opposition to the bill include:

Age verification technology may not protect privacy and we should rely on parental, not state, regulation.
Site blocking injunctions may go beyond “de minimus” intrusions on non pornographic content and usher in fast and loose censorship of the Internet.
Regulating porn is for Puritans, “finger waggers and pearl clutchers.” (Fraser’s words)

It’s also important context that age verification for porn bleeds into broader policy issues.

Other countries are further ahead of Canada on age verification for porn sites, in multiple American state jurisdictions as well as the United Kingdom. The US Supreme Court just ruled it constitutional.

But age verification is also the enforcement mechanism for legislation that goes beyond access to porn to viewing all sorts of social media content deemed harmful, so opponents see S-209 as the proverbial slippery slope. The Americans and the British are well underway with this and Canada’s federal justice minister is contemplating the revival of the Liberals’ own online harms bill.

These kinds of debates echo the big question that you’ve read about here and elsewhere for the past five years: is policy based regulation of content over the Internet acceptable, or is the wild and free Internet untouchable?

Sondage Leger – 2024 Download

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Catching Up on MediaPolicy – The CBC’s nightmare – Canadian ban on TikTok down to the wire – ‘Empathie’ on Crave

July 17, 2025

Travis Dhanraj’s lawyer is shovelling more coal into the litigation furnace by calling upon disaffected CBC staff to e-mail her with their complaints.

In a video interview with Candace Malcolm of Juno News, Kathryn Marshall issued a series of claims to illustrate former news host Dhanraj’s allegation that there are systemic violations of employees’ human rights at the CBC. Marshall said her inbox was full of e-mails from former staff and invited more.

It’s doubtful that any e-mails Marshall solicits from CBC staff past and present would be legally admissible in the human rights proceedings she says she is initiating on Dhanraj’s behalf.

But they can be theatre props in the public trial that Conservatives hope to schedule at the Culture and Identity (formerly Heritage) parliamentary committee in the Fall.

The feeding frenzy of conservative attacks on the CBC occasioned by the Dhanraj controversy is hardly surprising, it’s a permanent feature of our political landscape.

The blood in the water would be salacious evidence of feuding between Dhanraj and the CBC Parliamentary bureau, described by Marshall in her Juno interview. Specifically, her claim is that “a very close knit gang of Ottawa correspondents” were resentful of Dhanraj’s success in getting Conservative Party guests on his show and tried to bar those guests.

Marshall said she has “names, receipts and e-mails.” Those revelations, says Marshall, are “the CBC’s nightmare.”

Marshall also told Juno News that the CBC sought to punish Dhanraj for his X-post about then CBC President Catherine Tait by taking away his show, demoting him, and demanding he sign a gag order. She described CBC’s actions as “Stalinist” and later in the interview accused Dhanraj’s union the Canadian Media Guild of collaborating with the CBC (which would be illegal).

You get the picture.

The point of this kind of public campaign as an accessory to a legal claim is to define the public narrative. So far that story is not only how Dhanraj was treated by the CBC, but the credibility of CBC news journalism itself.

The credibility of the CBC might appear to be in jeopardy according to Dhanraj and conservative critics, but that does not seem consistent with public polling.

Last week Pollara released its annual poll on Canadian news media. CBC News continues to top the charts on both consumption and public trust. In fact, it went up over the last year, as the graphic below shows.

Still, the endless right-wing barrage against the CBC destabilizes the public broadcaster (I exempt from this tar-brushing the perceptive podcast episode posted today by The Hub’s Full Press, which is worth your time).

The CBC has done nothing to counter the Dhanraj narrative of a corrupt news culture —-it’s issuing rote denials while awaiting the filing of Dhanraj’s human rights complaint. The result is that a bunkered public broadcaster leaves a vacuum for others to fill and they are obliging.

The appointment of a new CBC President in January is now seven months old. After an early spate of interviews given by Marie-Philippe Bouchard, we’ve heard very little about any new direction or bold plans to meet criticisms or disappointments expressed about the public broadcaster.

That might be because Bouchard doesn’t know yet if the Prime Minister intends to keep his campaign promise to boost CBC funding by 11% this year, and more over time. That was complicated by this week’s disclosure that as part of its spending review the Carney government has asked CBC to submit a draft plan for deep budget cuts in 2026-2027.

Or it could be that Culture and Identity Minister Steven Guilbeault is still working on a new bill to implement election promises of better CBC governance and long-term financial independence that would require amendments to the Broadcasting Act.

MediaPolicy asked the CBC if there are any significant announcements coming and was told to expect something in the Fall. A similar inquiry to the Minister’s office did not get a reply in time for publication.

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AI-generated image

This past week TikTok ramped up political pressure to convince the Carney government to undo the federal government’s 2024 decision to ban TikTok the company from Canada, but not the app.

The Liberals’ decision on TikTok followed US legislation to ban both the company and the app on the grounds of national security. Subsequently it was given a stay of execution by Donald Trump in his effort to force a sale of the Chinese-owned social media company to American interests.

Like the US law, the Canadian ban is based on undisclosed and/or hypothetical national security concerns about data security and the distribution of malevolent content, sponsored by China.

TikTok says it is winding up its Canadian operations to comply with the federal ban. Meanwhile it has bought media advertising pleading its case to the Canadian public, posted a posturing letter asking for a meeting with Industry Minister Melanie Joly, planned layoffs of its 350 Canadian staff and withdrawn its funding of Canadian creator development and event sponsorships.

Aside from the sponsorship largesse, TikTok is a major distributor of Canadian cultural content. According to Scott Benzie of the creator group Digital First Canada, TikTok has engineered its algorithm to be a heavy distributor of local content for users that activate the location service on the app, perhaps as high as 50% of “Nearby” and “For You” video recommendations. That’s something that foreign streamers won’t commit to.

With a lawsuit against the federal government on the go, TikTok says Ottawa has taken “measures that bear no rational connection to the national security risks it identifies.”

For its part, the government insists its investigation under the Investment Act in 2023 revealed “clear and legitimate concerns.”

When the ban was announced in November 2024, then Innovation minister François-Philippe Champagne said “I’m not at liberty to go into much detail, but I know Canadians would understand when you’re saying the government of Canada is taking measures to protect national security, that’s serious.”

The entire mess feels a lot like the Facebook ban on Canadian news even though the circumstances are quite different.

Michael Geist has published several articles on the TikTok ban, including this one, which apart from the familiar Liberal-bashing on digital policy I found persuasive (and it’s worth marking the occasion).

Another angle on the problem is something every Canadian is painfully aware of these days: when the American elephant rolls over, we can easily get crushed. And the crushers run the White House.

The troubling question is who isn’t cynical about the merits of the American ban of TikTok in the first place? Or that we are just obediently playing a vassal state by following suit?

The answer to the dilemma is for Carney to publicly defend the ban with as much disclosure of the national security threat assessment as possible, or to repeal it.

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The Big Tech/Big Hollywood court challenge to mandatory cash contributions to Canadian media funds might get an answer from the Federal Court of Appeal before Labour Day.

Until then, the MediaPolicy boycott of streamer subscriptions (Netflix, Amazon and AppleTV) continues. I don’t miss two of them.

In their absence, I’ve made better use of my CraveTV subscription. That allows me to recommend an excellent new Canadian series, Empathie, a sad and funny drama set in a Montréal mental health facility.

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I can be reached by e-mail at howard.law@bell.net.

Miles to go: the Media Policy work of the 45th Parliament

May 1, 2025

The federal election is over and the CBC is still standing. That’s a milestone achieved, for now.

This next Liberal term of government will probably run light on media policy compared to the last four years of legislative turmoil that swirled around the Online Streaming Act Bill C-11, the Online News Act Bill C-18, the future of the CBC, and Online Harms Act C-63, the latter bill being split into two parts and then wiped off the Parliamentary agenda by the election.

If media or cultural issues appear front and centre of public attention during the 45th Parliament, it will likely be a result of trade negotiations with the Trump administration.

The exception is the CBC: the reinvigoration, rebranding, reinvention or re-whatever of the public broadcaster is a winning file for the Liberals and long overdue. The Carney campaign promised more money, more secure long term funding, more local news and more anything to counterweight online misinformation and foreign interference.

The money —a promised 11% increase of $150 million to the Parliamentary grant — will be in the budget bill. The rest must find its way into law through amendments to the Broadcasting Act. That means getting in and out of the procedural swamp of a Parliamentary committee (the new “Culture and Identity” committee) where there is no reason to expect the Conservatives or the Bloc to hand the Liberals a “win.”

It’s going to take a strong minister to get this CBC overhaul done. In March, the Prime Minister appointed Steven Guilbeault as Culture and Identity minister, doubling up with his Quebec lieutenant duties.

Guilbeault is the wrong guy for the job at this point in history. This seems harsh and counterintuitive in many ways. He’s done the job before (2019-2021). He’s smart, decent, competent and temperate. And he is fluently bilingual. So what’s not to like?

The minister’s number one job in this Parliament is the CBC make-over and selling it to English Canada.

That requires gut-instincts about culture and popular attitudes that you can’t easily learn on the island of Montreal. To be pragmatic about the political task at hand, the face of the CBC’s redemption in English-Canada, particularly the west, cannot be the much vilified environmentalist Guilbeault, no matter how unfair that tag may be.

There are other candidates that fit better: fourth-term Toronto MP Julie Dabrusin knows the cultural file as Guilbeault’s former Parliamentary Secretary, she’s bilingual, and if it matters to anyone she was born and educated in Montreal.

The other media policy file that may move forward is a retabled online harms act. You may recall that when the Liberals put forward C-63 last year it contained a raft of amendments to the hate crimes provisions of the Criminal Code and a separate regulatory scheme that would require social media platforms to establish their own binding content codes that manage the online harms to kids, revenge porn, fomentation of hate, and incitement of violence or terrorism.

The Conservatives have no interest in the content codes other than to politicize them as censorship. The Tories have their own version of an Internet crime bill that focusses on harms to children and jailing the perpetrators.

If the Liberals have any sense they will ditch the anti-hate criminal amendments which will just chew up the Parliamentary agenda with public debate over jailing free speech. But they should go full steam ahead with the content codes: it’s a winning file and the Liberals can probably get the support of the Bloc to get it through committee.

Outside of Parliament, the battle at the CRTC over implementation of the Online Streaming Act is going to peak in the next few months.

In the next few weeks the Commission begins hearings on three major policy files covering the first-time regulation of video and audio streamers, as well as online distribution chokepoints. Also, the US streamers’ legal challenges to the initial “five per cent” cash contributions to Canadian media funds will be heard in Federal Court in mid June.

Assuming the court upholds the Commission’s levies, it all points to a crescendo of policy pronouncements and trade confrontations in the fall and winter of 2025-26.

Because of this, all other media policy files will probably get ignored.

One such file is the Meta ban on news distribution over Facebook and Instagram, the very unfortunate outcome of the Bill C-18 battle that hurts journalism start-ups and news websites in smaller communities. Pierre Poilievre’s campaign proposal was to just cave to Meta, which the Liberals are unlikely to do and in any event that would just be an invitation for Google to demand the end of its $100 million in annual licensing payments.

(On that point, the Google-appointed Canadian Journalism Collective released the first instalment of a list of eligible news outlets this week).

There is no principled way to solve this policy puzzle, which means it might be solved in trade negotiations.

Another file that needs attention but won’t get it is an overdue redesign of the federal QCJO subsidies to news journalism. The opportunity here is to do some good policy work that doesn’t require legislative amendments and Parliamentary bandwidth.

Lastly, now that we have a new Prime Minister maybe we can get the Liberals to reconsider their ill-tempered and ill-considered support of password sharing on news subscription websites in the government’s litigation with Blacklock’s Reporter.

The government has convinced itself (and a trial level judge) that it’s siding with the angels by giving an expansive and elitist interpretation of the “fair dealing” or “research” exception to copyright: it simply does not match up against the common sense reality of running a paywalled news business.

The fact that Blacklock’s is editorially a thorn in the side of the government is the bad energy behind all of this. It’s a vindictive abuse of state power, made possible only because Blacklock’s is not the Globe and Mail or the Toronto Star. It’s time for fresh government eyes on this.

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I can be reached by e-mail at howard.law@bell.net.

Catching Up on MediaPolicy – Zuckerberg on trial – Poilievre endorses Liberal DST – No merger deal at CN2i – North of Netflix

April 12, 2025

The stock markets roiled by Donald Trump’s tariff yo-yo vaporized a lot of personal savings (ouch), but especially if you held Big Tech stock. Or owned the company.

Alas, shed a tear for Zuckerberg, Bezos, Musk and the bros. It must be a weird space to be in: grovelling before Trump in the hopes of an unimpeded path to worldwide AI “dominance,” losing billions in share value on any given day of the week and fending off federal anti-trust lawsuits.

The Washington Post has a good story on this.

The US Federal Trade Commission’s anti-trust suit against Zuckerberg’s Meta starts at the trial level on Monday and is expected to go day to day through July. The government is challenging the Facebook-WhatsApp-Instagram business as an anti-competitive monopoly in “personal social networking services.”

Matt Stoller will be covering the trial in his Big Tech on Trial Substack.

Here’s the kernel of his analysis from his opening post describing the legal battle to define “the relevant market” that is allegedly manipulated by Meta market power:

As the politics play out, the FTC’s litigation team has its work cut out for it on showing monopoly power.

To win its case, the FTC must prove that Meta has a monopoly in a relevant market, and that its acquisitions of Instagram and WhatsApp helped Meta maintain that monopoly through something other than competition on the merits.

The FTC can show monopoly power with direct evidence, like the ability to profitably raise prices or diminish quality. But because Meta does not charge consumers money for its services, it’s difficult to show the classic direct evidence of a price increase. Even so, the FTC has introduced evidence that Meta can engage in price discrimination, one sign of market power, by increasing the number of ads shown to users who have greater demand for social networking. In any event, the FTC will likely rely on indirect evidence of Meta’s market power: high market share plus the existence of barriers to entry that prevent others from whittling away at Meta’s share.

Underpinning whether Meta has a monopoly is the threshold question of how to define the “relevant market” in which it has that power. The relevant market for assessing competition is twofold: a product market and a geographic market. The FTC proposes that Meta is a monopolist in a market for “Personal Social Networking Services” (we’ll call it the “PSN market”) in the United States, which is distinguished by a social purpose: a way to connect with family and friends. Inside that market are Facebook, Instagram, Snapchat, and MeWe. Meta, for its part, disputes that definition and points to other apps that it says it competes with, like LinkedIn, Reddit, and YouTube. The bigger that Meta can make the relevant market, the smaller Meta’s market share in that market, and the more likely it is to defeat the FTC’s case.

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After keeping his head down on the merits of Chrystia Freeland’s Digital Services Tax on big tech operations in Canada, CPC leader Pierre Poilievre has offered his muted endorsement, tax or no.

“The principle is a fair idea,” he told reporters on the campaign trail. “It’s that these businesses earn revenue here in Canada, so the principle is that they should contribute where they earn the revenue. So I think, on this question, we should keep it in place.”

The Conservatives endorsed the DST in their 2021 election platform at the rate of 3% of Canadian operating revenues, the same amount adopted by the Liberals last year.

The Liberals in 2021 promised a “minimum global corporate tax.” It was successfully negotiated with the US Biden administration but blocked in US Congress and repudiated by the Trump administration. The fallback DST of 3% was implemented instead.

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There’s an industry buzz created by Netflix about its launch of Red Marrow Media’s North of North, the drama-comedy series shot in Iqaluit and premiered on CBC and APTN.

That’s interesting for many reasons.

Because of federal regulations, the Canadian independent producers who made the series retain the intellectual property in the show, including the global streaming rights they licensed to Netflix which was a major pre-production investor.

That in itself is hardly unprecedented and neither is it surprising that Netflix is making a big deal of its investment and licensing deal because of the ongoing battle over its obligations to broadcast Canadian content.

What’s more noteworthy is the reporting that the production infrastructure costs of shooting in the high north were so steep that CBC, APTN and Red Marrow —the recipient of all manner of tax and broadcaster subsidies to make the series —— needed a deep pocketed foreign streaming partner to make a show with high on-screen production values and an authentic locale (as opposed to shooting in Sudbury).

It’s a reminder that our television subsidy regime feeds shows that are a million dollars per episode, not five million like American hits.

The CBC is by far the biggest spender on Canadian dramas and comedies at $195 million per year (Bell is second at $93 million) but it still has to spread that cash far enough to cover several series each season in different regions of the country, as viewers and taxpayers expect.

Speaking of the CBC, I’ve got an analysis of the defund v. defend debate coming out next week on the Institute for Research on Public Policy’s website Policy Options.

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For those of you who wanted to know when the CRTC would reschedule its public consultation on radio and audio streaming, it’s September 18th.

The video and television hearing kicks off on May 14. The consultation on “market dynamics and sustainability” (the gatekeeping of content distribution) begins June 18.

The three-day court date for the streamers’ legal challenge to the CRTC’s five per cent levies benefiting Canadian media funds is set for June 9.

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The possibility of a merger between Montréal’s LaPresse and the six financially vulnerable “CN2i” Québec news outlets is off.

The LaPresse offer to CN2i staff, which reports imply required an unpalatable number layoffs, was blocked at the last minute and LaPresse informed its own employees that merger discussions were at an end.

With LaPresse out of the picture, Pierre-Karl Pélédeau’s Québecor appears to be poised to make its own merger offer to CN2i. The media-telco conglomerate Québecor owns daily tabloids in Montréal and Québec City as well as the TVA television network and Vidéotron cable.

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It’s always important to media policy to keep an eye on long-term audience trends, especially in news programming.

ThinkTV is the media marketing group that regularly pumps out polling numbers to remind advertisers where the customers are watching, listening or reading.

Its latest report affirms that television and radio continue to hold their own as the top and third most popular media respectively for national news. The way the polling chart is laid out, you can see that mainstream media is vested in video, audio and text, online or otherwise:

On the same note, American media whiz Evan Shapiro has a new post where he suggests that local news is in high demand regardless of age cohort, although he sees a watershed between GenZ/Millenials and GenX/boomers in terms of platform preferences.

The task is for local TV and radio news operators is to fish for the younger generations where they swim.

None of this is breaking news, but it’s Shapiro’s chart that caught my attention. Check out the age statistics on this one (keeping in mind it’s the American market):

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And lastly, I recommend Ken Whyte’s latest blog post on book publishing and the trade war. This quote stayed with me:

Search ‘books and tariffs’ on Google and you’ll find a bunch of articles in which booksellers and librarians are begging to dodge the draft into Buy Canada. Frankly admitting that they depend overwhelmingly on US product, they’re asking Ottawa to exempt American books from Canada’s slate of retaliatory tariffs. Otherwise costs will rise, customers will be unhappy, business will suffer. We’ve locked arms with Danielle Smith.

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I can be reached by e-mail at howard.law@bell.net.

Catching Up on MediaPolicy – the DST is not a trade issue- the music cartels in Canada- redesigning journalism aid – from the Super Bowl to Manifest Destiny

It’s Flag Day.

February 15, 2025

Before catching up on MediaPolicy, there are two posts I offer up to you.

The first is my speech to the Digital Media at the Crossroads conference from last weekend. It’s a well salted explainer of the CRTC’s implementation of the Online Streaming Act on music streaming, its first efforts having drawn court appeals, trade threats and the launch of the “Scrap the Streaming Tax” campaign.

The Commission is going to announce a further public consultation on audio (including radio) this week.

The other post is an explainer of the federal Digital Services Tax that I wrote last year. Last week stories circulated in the press that the DST would be on the Trump retaliation list. If you didn’t have that on your bingo card, you should have. As detailed in my post, the DST is not a trade issue, it’s a tax issue.

The US digital giants offshore revenue from their Canadian operations (and do the same in other OECD nations) in order to minimize corporate tax.

The DSTs enacted in Canada and Europe are a response to that tax avoidance.

Former US President Joe Biden recognized that when he negotiated a tax treaty to fix it but US Congress refused to ratify it.

The tech bros appear to have backed the right horse.

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The Public Policy Forum just published a report on local news journalism, The Lost Estate. The report comes out of the Michener Foundation’s conference last October. Written by journalism A-listers Alison Uncles, Ed Greenspon and Andrew Phillips, the report covers familiar ground about the extent of Canadian news deserts and news poverty.

The Report’s public policy recommendations have evolved beyond those recommended in 2017 by Greenspon’s Shattered Mirror study and the roster of federal programs aiding news journalism enacted since then by the Trudeau Liberals.

Here they are:

Work harder at getting philanthropic foundations, community organizations and individuals to utilize current tax write-offs for donations to news journalism.
Make it easier for news organizations to go non-profit, unlocking those charitable donations.
Mirror these contributions to the operational costs of running newsrooms with a public-private-philanthropic capital investment fund for community rescues of failing news outlets.
Legislate a requirement that moribund media organizations must give a four-month public notice of closure so that local investors can save the outlet (this would require both provincial and federal action).
Redesign Ottawa’s Local Journalism Initiative that funds 400 reporting jobs by matching federal funding to charitable fundraising, something that the recipient news organizations would be responsible for undertaking.
Redesign the federal reporter subsidy by requiring staff retention and rewarding new hiring.
Introduce an advertiser tax credit for expenditures in local media.
Encourage more governments to increase their advertising expenditures in local media.

If there is a theme in these recommendations it is to juice the market-facing incentives in current programs while not abandoning government aid.

As an appendix to its Report, the Forum provided an Ipsos poll covering some familiar questions about public attitudes towards news journalism.

The results confirm a key trend in public opinion: mainstream media is highly trusted and information carried over social media is not.

On the other hand, two questions related to government subsidies to independent news journalism elicited concern that state sponsorship “might” stoke bias and a lack of independence from government.

The most trusted news sources are in fact the most subsidized by government, so give the public credit for agreeing with MediaPolicy: subsidies are a difficult to measure risk to public trust but so far not a harm.

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I sometimes close this post by recommending content, but consider this more of a referral: the Hollywood-crafted and star-studded Super Bowl ads you didn’t get to see because the NFL sold the Canadian programming and advertising rights to Bell Media’s TSN.

Nobody quite does goofy the way that Hollywood can.

Are you not entertained? You decide.

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Okay, changed my mind, I will recommend something serious.

I’m sure I wasn’t the only Canadian listening to Trump’s inauguration speech who noticed the President’s reference to “Manifest Destiny,” a long active but recently dormant part of America’s imperial DNA.

Here’s a good piece on that from the US National Public Radio news site.

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From The Lost Estate Report:

FOR PHILANTHROPY

Expand issue definition: Philanthropy is growing rapidly in the United States around local news. In addition to the small handful of U.S. foundations that are interested in journalism and democracy, a second wave of foundations and donors that were funders of other issues — including domestic violence, hunger, homelessness and poverty — have come to realize they’re not going to make any progress if there’s no local news. Canadian philanthropists should follow suit.

Step up community foundation involvement: There are more than 200 community foundations across Canada, as well as thousands of private foundations. They are just now beginning to channel their impressive fundraising acumen towards local news initiatives: The Winnipeg Community Foundation, for instance, has funded reporting on religion by the Winnipeg Free Press, and the Toronto Foundation is one of several foundations that help to fund The Local. Community foundations should be encouraged to support local news coverage as part of their wider missions to encourage social vitality, community health and local democracy. More media organizations should be knocking on those doors, and more community foundations should be stepping up.

Help enable new local news models, including not-for-profits and charities: Major French-language news outlets such as La Presse and Le Devoir have become not-for-profits and then used that status to apply for Registered Journalism Organization status to take advantage of money from foundations and individual donors. Only four media organizations outside Quebec have done the same; that represents a major missed opportunity to develop a new source of revenue to support local news. RJO status would mean new startup ventures could accept philanthropic support or present an opportunity for community-based fundraising to claim back news outlets from the corporate chains that have abandoned local coverage.

Foundations can help with this step. Achieving charitable status can be complicated, but foundations can offer guidance on how to navigate the rules around registered philanthropic organizations, such as setting up “friends of” charities that can more easily raise money from supporters. If more outlets had charitable status, more foundation help could be unlocked for local journalism.

FOR GOVERNMENT

Reconceive the Local Journalism Initiative: Report for America in the United States provides a good model of a partnership with strategic intent that builds long-term capacity rather than plugging short-term holes. Its stated mission is to “strengthen our communities and our democracy through local journalism” and it funds reporters in local newsrooms for three-year terms, rather than the single year or less of the LJI. Among its other virtues: It provides training for journalists, unlike the LJI; its grants get smaller each year, shifting more onus each year on the news organization to finance its staff; and it helps news organizations learn how to fundraise within their communities. A homemade “Report for Canada” would roll in LJI funds to match those invested by philanthropy. This would provide the added governance benefit of distancing the program from the government of the day and placing authority in an independent board. Public contributions, as with academic granting agencies, would come in the form of multi-year funding.

Mandate a sales notice period: Communities should have an opportunity to rally support for news outlets that are threatened with closure by corporate owners. Specifically, there should be a notice period, perhaps 120 days, before a news operation can be shut down or sold to a non-local buyer. That would give communities time to gather support for local ownership. To help promote local buyers, governments can explore policy interventions that could include training and development, support with restructuring operations, access to expert resources, navigation support of federal and provincial programs, as well as low-cost or no-cost loans.

Tie the Labour Tax Credit to jobs: The LTC is the most important government program supporting news operations at the moment, worth an estimated $67 million in the 2024-25 fiscal year.^[42] It should be continued, but with important changes. Organizations should not take money and cut content; the tax credit should carry an incentive to grow newsrooms and should be tied to the increase or preservation of editorial positions and other resources necessary to produce local content. The credit would be higher for those who increase their spending on journalism.

Drive local advertising with a tax cut: Along the same lines, local advertisers should receive a tax credit for spending their ad dollars with independent, locally owned media. As advertising dollars continue to flow to foreign-owned digital sites, depriving local media of funds they need, a tax credit would give advertisers a greater incentive to vote local while leaving the decision about which outlets get support to them, not government. Equitable tax credits for advertisers have the additional benefit of being more likely to withstand shifts in the political winds. That said, local advertising only helps if Main Street can withstand the competition from distant digital retailers, which presents a different set of challenges.

Direct government ad dollars to local news: Governments should earmark a portion of their substantial advertising budgets to local publishers and broadcasters. Ontario is showing the way by requiring that 25 percent of government ad budgets, including spending by four large provincial agencies, be directed to “Ontario-based publishers.” This program, which went into effect in September 2024, is explicitly aimed at “helping to support these publishers and their workers, who are creating local news content for people across the province.” Brought in by a Conservative government, it could be worth some $50 million a year to Ontario publishers. The federal government, other provinces and territories, and municipalities should follow suit. Governments are already spending substantial amounts on advertising and marketing. It makes no sense for them to talk about the need for vibrant local democracy and a healthy local news environment while they continue to funnel their own ad dollars to foreign-owned social media sites.

FOR PHILANTHROPY AND GOVERNMENT

Encourage capital formation: The best way to strengthen local news is to help it remain in local hands in whatever form entrepreneurs believe will work best in each community. In many cases, this will require capital. Programs to encourage capital formation for this purpose would go a long way to preserving the public good that is local news. A sustainable investment vehicle, co-funded by the federal government, provincial and territorial governments, the philanthropic sector, as well as NGOs, could draw lessons from government programs like the Social Finance Fund^[43] and the Canada Rental Protection Fund,^[44]where federal investment complements other public, private and philanthropic money. The government should explore any mechanism that makes crowding-in more effective, by utilizing a “first-in, last-out” methodology. For philanthropic organizations engaged in social impact investment, local journalism is a perfect match. The same is true for governments that have already put in place measures to encourage employee ownership or support.

***

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Catching Up on MediaPolicy – choosing CBC news or entertainment – Libs reverse the Meta ad ban – the economics of Canadian book publishing

February 10, 2025

As a federal election gets closer, the fate of the CBC gets nearer.

The worst thing that can happen to the CBC (and the 78% of Canadians who support it) is that Pierre Poilievre gets elected to majority government. He will indeed defund the CBC, the only question is how quickly and completely.

The second worst thing that can happen is that the Conservatives don’t come to power and Ottawa hits the snooze button on re-engineering the public broadcaster. Recall, the McGill poll from November 2024 reaffirmed broad public support for the CBC but only if it addresses its major criticisms.

The public debate about those criticisms of the CBC, and what to do about them, finds commentators speaking from two different viewpoints. No, not for and against. But rather “news” versus “entertainment.”

Most of the high profile commentators are journalists who focus on the democratic imperative of saving CBC News in a shrinking journalism ecosystem. After all, about a third of Canada’s 10,000 professional journalists are employed by the public broadcaster. The journalist corps representing the other two-thirds, employed by privately owned media, is steadily shrinking despite the federal government financial aid that Poilievre also says he will defund.

There’s been a useful public debate on how CBC News could do the trifecta of improving programming, defending its audience share (at risk among young Canadians) and mollifying its critics in the political class.

Chris Waddell and Peter Menzies, both interviewed here on MediaPolicy, have offered useful ideas on how to do it. Their views were supplemented last week by the journalist and policy analyst Ed Greenspon and independent (and very much ex-CBC) news producer and writer Tara Henley.

If there’s at least one common theme to all these opinions, it’s to decentralize or re-regionalize CBC News. As it happens, this rhymes with the talking point that the new CBC President Marie-Philippe Bouchard is making by extolling “local” and “proximity” as the CBC’s greatest virtues.

Decentralizing CBC News would address at least two problems: first, give Canadians more of the local news they want. Second; mitigate the hinterland anger directed at a richly endowed public broadcaster that is dug deep into the Toronto streetscape where its main newsroom is steeped in a metropolitan bias, the natural outcome of where most of its employees live.

Another common theme among the news-first proponents is the lack of interest in preserving or improving CBC’s entertainment programming. Waddell and Henley want to toss it overboard entirely and cry uncle to the US streamers, while Greenspon just doesn’t mention it at all.

The CBC is the nation’s biggest platform for Canadian entertainment content, in particular television drama and documentaries (leave aside CBC sports television programming for now, that’s a different discussion).

The private Canadian broadcasters are spending less and less on “Programs of National Interest” (PNI)—-don’t be distracted by the awkward CRTC jargon—- for a variety of macroeconomic factors that can’t be bargained or reasoned with.

The ad market for television has deflated.

Canadian broadcaster revenues and profit margins have been falling steadily because of cord-cutting and the success of foreign television and music streamers.

Corus Entertainment (operator of StackTV and Global TV) is almost insolvent.

Bell Media runs its news division at a massive loss and is barely profitable only because of an entertainment portfolio anchored by its long-term deal to retail HBO programming in Canada.

Rogers is focussed on sports programming.

At last weekend’s Digital Media at the Crossroads conference, Richard Stursberg projected that English-language Canadian broadcasters will be collectively in the red by 2028.

Indeed, the trends are all going in the wrong direction.

Spending on Canadian TV dramas by the English language Canadian networks has shrunk 65% (in real dollars) over the last decade according to a recent study commissioned by the Director’s Guild.

Meanwhile the streamers have set a new, stratospheric bar in rising per hour production budgets. Canadian broadcasters can either respond with bigger budgets (they can’t or haven’t) or allow the gap in on-screen production values to widen. (The APTN/CBC/Netflix co-pro North of North could not have been made without the Netflix investment that made filming in Iqaluit possible).

Enter the CRTC’s white-flag-of-surrender idea of abolishing the regulatory category of “PNI” in hopes that when it orders Netflix, Amazon and Disney to make “Canadian content” the streamers will by default make dramas. Meanwhile, abolishing PNI for Canadian broadcasters would mean Bell, Global, Rogers and Québecor can opt to shift their spend from money-pit dramas to profitable unscripted television and lifestyle programming.

Quite apart from whether it’s a good idea to outsource Canadian television dramas to American studios looking to sell back into their own market, the question is whether Canadian broadcasters would ever make a drama series again if the CRTC doesn’t require it.

Those who were around to win the regulatory battle for Canadian television drama back in the 1980s will have an opinion on the matter.

If we have to take a defunded English language CBC out of the funding equation for Canadian television drama we subtract a programming budget north of $120 million annually, as the public broadcaster is the nation’s biggest buyer of Canadian dramas.

Bell spent $70 million on English-language Canadian drama in 2023-24 (its budget was $75 million ten years ago) and Corus spent $37 million (it was $96 million as Shaw and Corus combined in 2014).

The numbers speak for themselves.

***

News publishers call the federal Liberals’ latest move “as dumb as a bag of hammers” and Ottawa’s reinstatement of its government advertising on Meta’s social media platforms wasn’t on anyone’s bingo card. The spending ban was in retaliation for Meta’s blackout of Canadian news on Facebook and Instagram.

Friends and foes of the Online News Act Bill C-18 will say the predictable things. What a spineless, election-motivated reversal. What a foreseeable debacle.

News Media Canada took the opportunity to hurry new survey results to press: a solid majority of Canadians want the federal government to spend more advertising in newspapers and less on social media.

According to its press release, “almost two thirds (63 per cent) of Canadians trust advertising in newspapers/news sites, while just 28 per cent trust ads they see on Facebook/Instagram.”

The publishers’ alliance applauded the Ontario government’s decision last July to boost ad spending on newspapers while pointing out that the federal advertising budget allocates only two per cent of its dollars to print.

***

I often recommend Ken Whyte‘s Substack column SHuSH and do so again.

Whyte is the owner and operator of the Canadian book publisher Sutherland House and as such automatically qualifies as an expert in the economics of Canadian media. He’s also the former editor of Maclean’s Magazine, ex-President of Rogers Publishing, and once Editor-in-Chief of the National Post. Additionally, he writes like a dream.

In his last column he contemplates what a Trump tariff on books would do to Canadian publishers who are mostly small independents that hold, collectively, a minority share of the Canadian market that is otherwise dominated by foreign giants.

Sound familiar?

***

I can be reached by e-mail at howard.law@bell.net.

Catching up on MediaPolicy – Morrison’s CBC vision – Blacklock’s fierce fans – après le weekend, le déluge

January 18, 2024

MediaPolicy posted twice this week. The first one returns to our dialogue about an improved CBC with an Open Letter from Ian Morrison, the founder and former spokesperson of Friends of Canadian Media.

The other post is an interview with publisher Holly Doan of the elbows-up investigative news site, Blacklock’s Reporter. With the Reporter in mind, I coined the phrase “journalism at its fiercest” and it seems from the volume of post views and twitter response to the interview that her publication very much has a fierce fan base. If you like Old School, you’ll love this interview.

***

This is the last weekend before all hell breaks loose in our relationship with the United States.

Cast your mind back in Canadian history and recall that perhaps the most nation-defining things we have ever done were dispossessing Indigenous peoples and then managing not to be dispossessed ourselves by our covetous neighbours (1776, 1812, 1837, 1844, 1866, 1870, let me know if I’ve left anything out).

The national achievements of the USA make for a longer list. Dispossessing Indigenous people and enslaving Africans, for starters. A game effort at national fratricide through civil war. Denying African American citizens their civil rights. Building a hemispheric and then a global military empire. Tipping the balance in two world wars. Quite a list.

Now the US might be entering its age of autocracy and Big Tech oligarchs.

That’s the view of outgoing US President Joe Biden anyway. It’s hardly an implausible projection. On this, there’s yet another insightful Ezra Klein podcast that explores the new “politics of the Court.”

That’s not a reference to the US judiciary but the description of a new governing paradigm that disposes of policy and sees the Tech bros travel to the king’s court in Mar-a-Lago to supplicate and trade favours. Once in thrall to the king, Klein’s guest Erica Frantz suggests, Trump owns them in the way that Vladimir Putin owns his own oligarchs.

That has implications for everything, one of which is media. Elon Musk owns X. The grovelling Mark Zuckerberg owns Meta. Add Amazon’s Jeff Bezos to the list. Other media moguls will have to pay homage to the king to protect or advance their interests.

Then there’s the unknown future of TikTok. The US Supreme Court has upheld the Congressional ban on its Chinese-ownership. Its CEO Shou Zi Chew is playing a tough hand by saying TikTok will turn the platform dark on Sunday when the ownership edict comes into effect.

Trump is trying to engineer a sale of TikTok to a new owner, which Shou says he will not do. (Spare a kind thought for a guy caught between the world’s two superpowers.)

The Orange King supposedly has his oligarch pal Elon Musk in mind as the new owner.

And Canada’s carnival barking Kevin O’Leary, for whom grovelling to a foreign power is too mild a description, is making this comical by putting himself forward as a potential buyer of TikTok.

O’Leary’s antics are just what Trump would like to see from all Canadians: a bended knee and a favour sought.

Not since the cross-border Fenian raids of the 1870s has the threat of American dispossession been so tangible.

***

I can be reached by e-mail at howard.law@bell.net.

How much online hate and misinformation do Canadians see? Do your politics matter?

Graphic from “Spot Fake News Online,” News Media Canada

January 1, 2025

In the previous MediaPolicy post, we looked at the Pollara/Dais poll of Canadians’ news consumption and trust in news journalism.

It confirmed what other polls had already established. Overall, Canadians go to mainstream outlets for their news while younger Canadians increasingly get their news on social media platforms such as Instagram, YouTube, Snapchat and TikTok.

Across generations, the lack of trust in content distributed on social media is high.

The other half of the Dais Report (based on the Pollara survey) lasers in on the harms from online misinformation and hate. Just so I don’t bury the lede, the most salacious finding was that right-wing Canadians are far more prone to believe misinformation than left-wingers are. I’ll get to that lower down in this post.

The scope of Dais investigation overlaps but does not quite match the focus of the Liberals’ proposed online harms legislation, Bill C-63 or the Conservatives’ alternative, Bill C-412. Maybe that is because the idea of State intervention to combat harms to children, deep fakes, and revenge porn are uncontroversial. It’s the debate over hate and misinformation that heats controversy.

Majority support for fighting online harms

The Dais report looks at public attitudes towards the State stepping in to the ring to regulate online misinformation and hate. The bottom line: two out of three Canadians say fighting online harms trumps the freedom to misinform or hate:

An even stronger majority in favour of State action gets teased out of the poll numbers when differentiating between specific harms and consolidating “strongly” and “somewhat” support:

This polled majority support for State action against online harms is consistent with results in three previous polls.

Is public sentiment an endorsement of the Liberal bill? There is only a modest level of public awareness of the specifics of Bill C-63. Only nine per cent of Canadians think they know details of the bill and another 28% are “vaguely” aware. This is typical of public attitudes towards proposed legislation so the Dais/Pollara survey has to be taken as a snapshot of uncrystallized public opinion on the bill. As well, there has been no poll testing whether combatting online harms is a vote-changer in the upcoming election, as there was with the Conservative proposal to defund the CBC.

Nevertheless a take away from all this polling suggests that the public criticism of Bill C-63 is out of step with public opinion.

the hate you see

The Dais poll asked survey respondents to self-identify and then, based on the results, concluded that Canadians are seeing a troubling amount of online “hate.” Check out the third line of this graphic:

As for personal targeting, members of racialized and LGBTQ communities experience more of it:

An omission in the survey, which Dais would best be able to explain, is the experience of women being targeted by misogyny and Jews by antisemitism.

Of course hate may be in the eye of the survey respondent and not all hate is illegal. How bad does hate have to be before we censor or punish it?

The legislative standard for illegal hate was written by our Supreme Court adjudicating the Criminal Code and human rights legislation. The legal “hallmarks of hate” are those that vilify and dehumanize members of certain communities, inciting violent and non-violent attacks upon them.

Here’s the Court describing illegally hateful messages:

The messages conveyed the idea that Black and Aboriginal people were so loathsome that white Canadians could not and should not associate with them. Some of the messages associated members of the targeted groups with waste, sub-human life forms and depravity. By denying the humanity of the targeted group members, the messages created the conditions for contempt to flourish.

Moreover, the level of vitriol, vulgarity and incendiary language contributed to the Tribunal’s finding that the messages in the case were likely to expose members of the targeted groups to hatred or contempt. The tone created by such language and messages was one of profound disdain and disregard for the worth of the members of the targeted groups. The trivialization and celebration in the postings of past tragedy that afflicted the targeted groups created a climate of derision and contempt that made it likely that members of the targeted groups would be exposed to these emotions. Some of the posted messages invited readers to communicate their negative experiences with Aboriginal people. The goal was to persuade readers to take action. Although the author did not specify what was meant by taking action, the posting suggested that it might not be peaceful. The Tribunal found that the impugned messages regarding Aboriginal Canadians and Jewish people attempted to generate feelings of outrage at the idea of being robbed and duped by a sinister group of people.

While incitement to violence is a powerful justification for censorship of hate, the common understanding of incitement as direct cause and effect may not capture hate’s long term poisoning of the mind: Jews are too rich (so take away their property); Indigenous are idle (so don’t hire them); Blacks are violent (so keep them in a ghetto).

The incitement to violence is just a further matter of accumulating a critical mass of dehumanization. The bereaved Afzaals of London Ontario probably would like to know how many haters and hate messages it took to incite the man who murdered their family with a pick-up truck.

It’s really not surprising that Canadians’ majority support for action against online hate is so high. Whether or not expanding the existing anti-hate legislation that is already on the books through C-63 is the answer, there are many informed discussions to consider. And it’s important to keep in mind that much of the bill doesn’t deal with hate speech.

taking the misinformation quiz

The Dais report also puts a lot of focus on misinformation. Neither the Liberal nor Conservative bills propose to regulate misinformation, other than where it’s present in harm to children, deep fakes, and hate speech.

It’s not well known that Canadian television and radio regulations have long prohibited “false or misleading news” in broadcasting. I can find no cases where the CRTC took action on those grounds (although a there have been censures and licence revocations for the “abusive comment” of misogyny and racism over the airwaves).

When Parliament updated the Broadcasting Act in Bill C-11 in 2022 it excluded regulation of “abusive comment” and “false or misleading news” from applying to content distributed on social media platforms such as YouTube. The federal cabinet went even further by excluding podcasts, keeping them unregulated.

Nevertheless, the Dais Report looks at the size of the online misinformation problem in Canada. This is where I promised the salacious stuff.

First, the polling confirms that Canadians see a lot of “fake news”:

Next, Dais looked at who is especially vulnerable to misinformation, or credulous of it, depending upon self-identified political views of the respondents; right, centre or left wing.

The pollster posed eight true/false questions about current affairs, described below with the correct answers (7 are false, one is true), in order to assign respondents to membership in “low, medium or high misinformation groups.”

Membership in the “low” misinformation group required at least six correct answers out of eight. Respondents were allowed to qualify their answers as “somewhat” true or false, or respond “don’t know.”

Seventy-eight per cent of left-wing identifying respondents scored six or better. Thirty-two per cent aced the test.

Across town in right-wing territory, only 34% scored six or better. Only six per cent nailed all eight.

Men and women performed about the same overall. Older Canadians did dramatically better than the younger generation (62% versus 45% for six or better). University-educated Canadians topped high school and college graduates. And finally, Québec respondents outperformed the rest of Canada by a considerable margin:

If you aren’t wound up enough by this point, consider that left-wing, university-educated, boomers from Québec have to be feeling pretty good about themselves.

Happy New Year.

***

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Pollsters took the pulse of Canadian media consumers in 2024

December 29, 2024

Despite the power of algorithms, somehow the Internet failed to alert me to an August 2024 Pollara poll animating a lengthy report on Canadian news journalism and online harms from The Dais, TMU’s public policy think tank.

The Dais report probed how Canadians get our news, how misinformation is consumed, the prevalence of hate speech, and public attitudes about using government to fix it. (This is the fifth annual report from the Dais, a two-minute video on its 2023 report can be viewed here.)

The poll results on consuming and trusting news sources in 2024 match similar observations by Reuters, Pollara, and the McGill University’s school of Media & Technology.

The Dais analysis of online harms —it includes false information among the harms— is the juicy stuff. I’ll keep that warm for my next post.

Mainstream media dominates

As for news sources, The Dais report confirms what we already knew: “legacy” television news is far and away the most popular news source for Canadians:

In fact, the Dais report shows that “yesterday’s man” of Canadian media is creeping even higher over time (Figure 5). And look above in Figure 4 who’s standing next to television on the podium: news websites and radio. It’s a clean sweep for mainstream media and the news organization that make it up.

On the other hand, the 2024 Reuters Digital Report for Canada lumped together a collection of “social media” platforms to claim third place for news consumption (whereas the Dais Report above breaks out those platforms, individually).

The results are of course skewed by age cohort (Figure 6 in the Dais Report). Younger Canadians (16-29 years) are more likely to source their news from search engines and social media, also observed by Pollara earlier this year.

As for trust in the news that Canadians are consuming, again it’s mainstream media that rules. And the under-fire CBC is the king of credibility (Fig.10):

In a separate poll, Pollara came to the same CBC results in 2024.

As an aside on the issue of trust in CBC News, the Dais notes that the public broadcaster’s 48% for “high” trust is elevated by a 64% score in Québec for Radio-Canada but weighted down by a 34% “high trust” in Alberta. Then again, those skeptical Albertans gave Global News and CTV the same score and even rated the Globe and Mail at 21%.

Perhaps the biggest token of skepticism is found in the Dais’ Figure 7. While noting television news’ dominant trust in comparison to other news sources, almost as many survey respondents replied that they didn’t trust any news sources, running the gamut from mainstream media to the entire Internet.

On the other side of the trust coin, popular trust of social media platforms is very low (and getting lower over time), even among the young Canadians who flock to them:

As MediaPolicy wrote this summer, the good news is that we are still a nation of news consumers. News avoidance and exhaustion is a real thing, but it’s not the main problem.

The main problem is the unravelling of news media’s business model, but the second biggest problem is Canadians’ declining trust in media and many other public institutions. That’s a world wide phenomenon, particularly acute in the United States. In Canada, the percentage of the public saying “yes” to the question “I think you can trust most of the news, most of the time” has declined from 55% in 2016 to 39% in 2024.

In the next post, we’ll look at The Dais report’s insights into misinformation, hate speech and public attitudes towards government regulation.

***

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Catching up on MediaPolicy – Our big posts of 2024 – MediaPolicy is going Substack

December 27, 2024

It being the time of the year, retrospective lists abound.

The MediaPolicy 2024 wrapped list includes posts that are worth reading (again or for the first time) because they cover public policy that Pierre Poilievre has sworn to repeal or at least do something else that looks like he has wiped the Liberal policy slate clean.

***

Defunding or defending the CBC

The Poilievre banner campaign to defund the CBC is the right-wing answer to cancel culture. I don’t like you, I silence you.

A Sparks poll in January 2024 suggested overwhelming public support for the CBC, although a big slice of that is soft. Hence the importance of a public discussion of how to improve or re-engineer the public broadcaster.

MediaPolicy posted two interviews and a guest column from media commentators who know what they are talking about when it comes to the CBC: Chris Waddell, Richard Stursberg and Peter Menzies. I have a fourth instalment in this series on the way.

Online Harms

The Liberals’ Bill C-63 obliges social media platforms to come up with content moderation codes. It also empowers the government to order take-downs of revenge porn and content harmful to children. The Justice Minister has split off the more controversial portions of C-63 into a second bill: harsher criminal sanctions for Internet hate and access to human rights tribunals for victims.

The Conservatives are opposed to all of it (they have a more modest proposal) and none of it will pass before the next federal election.

When the Bill was tabled, MediaPolicy itemized C-63’s more controversial anti-hate provisions.

Federal Money for News Journalism

In 2019 the Liberals passed the so-called “$600 million bailout” for Canadian news organizations (except for licensed broadcasters). The $600 million was the over-budgeted amount for five years: the actual spending was less than half of that.

MediaPolicy posted about the alleged relationship between that federal program and declining trust in news organizations. Also I looked at some policy prescriptions that might carry over into a Poilievre government despite his pledge to abolish the program.

News licensing payments

You say “link tax,” I say “compulsory news licensing payments.”

The Online News Act Bill C-18 blew up on the Liberals when Google and Meta decided to play hardball with enough gusto that US legislators would think twice about following Canada, Australia and Europe in making Big Tech platforms share their advertising revenue generated by news links.

I tried to get past the noise on this bill and pinpoint what I believe are the deeper truths about the legislation. The post is now a year old, but still helpful.

Poilievre says he will repeal this bill and, it would seem, refund Google its $100M in annual news licensing payments.

The Netflix Bill C-11

It took them forever, but the Liberals passed the bill that compels foreign streaming giants to share the responsibility with Canadian broadcasters to finance and distribute Canadian audio and video content.

The CRTC has to fill in the specifics but in its lumbering sort of way is beginning to do so. MediaPolicy posted a general context piece and then more detailed reports on the Commission’s plan for Netflix and the video streamers and another on Spotify and the music streamers.

Poilievre has been clear: he will “kill Bill C-11.”

Digital Services Tax

The DST is a stand-in for recouping $900 million in corporate tax avoidance by Big Tech in Canada. That doesn’t always come through clearly in news reports. Unfortunately, leading Canadian critics have displayed an obsequiousness (to Big Tech) or fear mongering (of US retaliation) that is unbecoming.

MediaPolicy posted what I will call a context piece on the DST that I hope is informative.

***

A note to readers, MediaPolicy posts will now be available on Substack. The MediaPolicy website on the WordPress platform will continue with its archive of previous postings and resource links.

If you are already an e-mail subscriber, you will continue to receive MediaPolicy posts and will not get a duplicate from Substack (unless you sign up for it).

Substack is a fascinating creature in the news ecosystem. Founded in 2017, it’s a platform for 17,000 writers, including journalists. You can find leading independent Canadian journalists: folks like Paul Wells (30,000 paid and unpaid subscribers); Jen Gerson of The Line (26k), Justin Ling (12k), Terry Glavin (12k), Ken Whyte (7k) and Patrick White (2k). On Subtstack, both writers and readers can pepper the blogosphere with rhetorical outbursts, à la Twitter/X. But for journalists and news junkies, the site’s real draw is full-length opinion and analysis.

A year ago, Substack had about 50 million unique visitors in the month of January. It boasts two million paying subscribers and over 20 million registered readers (after you have opened an account or surrendered your e-mail address to one of your favourite writers). The writer posts are usually partially paywalled, but not always (mine is not).

The most popular Substacker is Heather Cox Richardson (1.8 million), American historian and author of the non-paywalled Letters to an American. Popular Substackers, who usually charge a $5 monthly subscription fee, can make a decent living.

The question arises at to whether Substack is a candidate for stealing yet another big chunk of mainstream media’s franchise by peeling off well known staff journalists who are currently thankful for a regular paycheque.

Having lost classified ads, much of its display advertising, and a range of editorial products to the Internet leviathan, online newspapers have stayed in business by cutting news and news gatherers. To replace the lost news content, we have a great deal more opinion columns. Opinion is popular and, for the news proprietors, cheap. The key has been to concede more of the news hole to the best and well known opinionators.

What if Substack took those marquée writers and their audiences too?

If you mark off 45 minutes of your time, an engaging Canadaland podcast hosted by Jesse Brown and starring Paul Wells, Jen Gerson, and Chris Best (Substack’s Canadian co-founder) talks about the possibility of mainstream media losing its stars to Substack.

Gerson has a trenchant observation: the Canadian journalists enjoying success on Substack are generally those who made their bones and their reputations after years of service in mainstream media newsrooms. That career path, she suggests, doesn’t exist anymore.

Then there’s Substack’s Nazi problem. With that teaser, I recommend the podcast, here.

***

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