
October 11, 2025
I am guessing the five commissioners running the CRTC’s public hearing on radio broadcasting and audio streaming read Simon Gionet’s column in Le Devoir, published on the last day of hearings, September 29th.
The story conveyed the Québec’s music industry’s message: we’re getting slaughtered and the CRTC better do something about it.
The online streaming consumption of Francophone music in Québec is 4.6% per cent of the top 10,000 songs, according to the latest projections by l’Observatoire de la culture et des communications de l’Institut de la statistique du Québec.
Approximately five per cent. In a province that is 80% Francophone.
This is happening in an environment in which streaming is gradually displacing the sale of digital and physical music formats in Québec; 55% of those sales are French language music. It’s skewed by age: the Observatoire notes that consumption of French language music remains high in legacy media such as physical music sales and radio, but rock bottom on streaming services, the medium of choice for the younger generation.

At the CRTC, the response of foreign music labels and global streamers went like this:
Patrick Rogers of Music Canada (the big three labels Universal, Warner and Sony) told the CRTC “what we don’t support is [a CRTC requirement for] the inclusion of any music, Canadian or otherwise, that wouldn’t normally make‑up that listening experience.”
Xenia Manning, Spotify’s Director of Global Music Policy, offered her coy ignorance of the French language problem. When asked by a commissioner if the Observatoire’s “five per cent” number was accurate for the world’s biggest music streamer, Manning said “we could look into it.”
The best known spokesperson for Québec’s music industry is APEM’s Jérôme Payette. “The future of the music industry as we know it is truly at stake,” he told Le Devoir. “Our Francophone and Canadian musical culture risks virtually extinction or becoming completely invisible and marginalized if nothing is done.”
His ask of the Commission was:
- Make the streamers include 50% Canadian music in their song recommendations made to Canadian subscribers, including a French language quota;
- Next, collect quarterly data on the consumption of music;
- Take further action if the new numbers aren’t good enough, and
- Look for an improvement from 2% to 8% consumption of French language music across Canada by 2029 (he didn’t specify a Québec-only number).
Payette’s parting shot to the Commission was “the CRTC has the opportunity… to show that we are capable of standing up to preserve our cultural sovereignty and our culture.”
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Ah, the federal Heritage committee is back. How I have missed its performative politics.
All roads to Canadian cultural policy run through the ten MPs who sit on this Parliamentary committee, five Liberals, four Conservatives and the lone member from the Bloc Québécois.
It’s useful to parse the committee transcripts for clues on the government’s legislative intentions, as well as what mayhem to expect from Opposition MPs.
First, a report on the mayhem. The Conservatives began their dependable tormenting of the CBC. They also pushed successfully (over Liberal objections) to send three of the committee’s Reports from the last session of Parliament to the House of Commons. Those reports (on Big Tech meddling in Canadian politics, toxic content on social media, and the state of Canadian news media) are now filed in the Commons, with Conservative dissents, so the government owes a written response. More grist for the mill.
Going one Report further, the Conservatives won a new committee investigation into the state of news media, with subject matter, witnesses and committee dates to be determined.
As for the government agenda, Minister Steve Guilbeault appeared at the committee and promised something newsworthy about CBC’s plans for local news would emerge soon.
He was grilled by the Conservatives and the Bloc about where the rumoured Liberal budget cuts to his department’s programs might fall. He deferred to the Finance Minister’s budget on November 4th, but hinted about consolidating the administration of the Canada Media Fund for television, Telefilm, and another program (my guess, the National Film Board). It seems unlikely he can cut 15% of spending over three years without paring back program spending.
The Minister also gave an unparsable answer to a question about retabling Bill C-63, the complex online harms bill that included mandatory safety codes for social media platforms, a revived individual right of complaint against hate speech, and stronger criminal penalties for online hate. While the latter subject matter is arguably covered by Justice Minister Sean Fraser’s Bill C-9, Guilbeault left us guessing about bringing back the safety code proposal.
One last point, I was surprised that the Minister was willing to take the Conservative bait to pass judgment on ex-CBC host Travis Dhanraj, who claims he was mistreated and prevented from inviting conservative guests onto his show by CBC management.

The Minister’s comments in French —“d’abord, je tiens à déplorer ce qui est arrivé à cet employé”—- were officially translated as “I condemn,” but were closer to “I lament.” He says he wasn’t briefed on the controversy by CBC President Marie-Philippe Bouchard, so his willingness to express regret stands out. Later in the transcript he qualifies his concern by saying “it’s possible that it went very badly for this individual, I’m sorry about that.”
The Committee is currently engaged in a review of AI impact on media and cultural industries to which MediaPolicy will return.
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The Hollywood news outlet Deadline is speculating about the rumoured Paramount purchase of Warner Brothers Discovery. Warner assets include studio production, the premier streaming platform HBO Max, and cable properties CNN, TNT Sports, and various nature and lifestyle channels.
Netflix might submit a competing bid, but Deadline immediately dashed that speculation by observing that Netflix wouldn’t want the cable assets (indeed, ask yourself why they would want anything other than the library of titles).
What’s not speculated upon is the knock-on effect on Canada, specifically Bell Media which is hanging on to exclusive Canadian distribution rights to HBO content as the ballast for Crave. Bell’s current deal for HBO still runs for an unknown number of years, probably until 2027 or 2028, and keeping access to premium US television dramas will always be job one.
The unanswered question is whether a Paramount-owned HBO would be more or less willing to renew Bell’s deal for Crave or instead go direct to Canadian consumers like Netflix and Disney Plus.
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Go Jays.
I thought I was too old for birthday presents, but thanks to @27vladdyjr and @davidortiz for this:

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This blog post is copyrighted by Howard Law, all rights reserved. 2025.










